Apart from word of mouth, search engines are the more important source for getting traffic to your blogs. With right keyword targeting and care for quality content you can make your blog stand out in the search. Kristopher Jones from Search Engine Land has shared five common mistakes that the bloggers make and due to which their blog’s SEO performance is hindered. On ‘unoptimized keyword structures’, Jones says, “Bloggers often fail to optimize their headers, meta tags and content with targeted keyword phrases. Consider the fact that specific keyword phrases will often be... [...]

Regular SEO content audits help you keep your content fit to the web and what the web users want. It enhances the quality of your content and tells you about the kind of content you should produce more. Search Engine Land columnist Thomas Stern has shared an artical to guide marketers conduct effective SEO content audits. Stern says, “Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not... [...]

For anybody who is into business, mobile matters. More than 80% of internet users own a smartphone. And 71% of marketers believe mobile marketing is core to their business. Econsultancy columnist Ben Davis has brought forward the answers to six significant questions related to mobile SEO. Davis says, “We’re starting a new series of ‘ask the experts’ articles on the Econsultancy blog. For our first installment, we’ve caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight... [...]

Your marketing efforts can hamper if you are not optimizing your sites for SEO. Effective search engine optimization helps your sites get indexed in search results for the keywords that are close to your business. SEO is an altogether separate industry now with which you can build a brand and help it grow. Business.com writer Lucas Bikowski has shared five strategies to help marketers create successful SEO campaigns for their businesses. Bikowski  says, “Below are five easy tips to ensure that you can avoid poorly optimized SEO and maintain a successful SEO campaign. Optimize your images When... [...]

Today in the era of content marketing blogs play an important role in getting more people to know about your product and services. Blogging is one of the most cost effective means of communication. Your blog’s popularity is highly dependent on the social media. To help all bloggers improve their social shares and get more traffic, Business.com columnist Zac Johnson has shared five useful tips. Johnson says, “Here are some of the most effective ways to start sharing your content once it goes live on your site. 1. Social media This one is a no-brainer, but you would be surprised how many... [...]

Moz Pro’s site crawl software helps webmasters with instant data about issues impacting their SEO performance. MOZ has announced the addition of five new features to this software. Talking about the new features, says, “While Moz is hard at work on some major new product features (we’re hoping for two more big launches in 2017), we’re also working hard to iterate on recent advances. I’m happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we’ve recently launched five upgrades to Site Crawl. 1. Mark Issues as Fixed It’s... [...]

To make your blog popular it is important that the search engines like it. With quality content you can always get your blog indexed in the search engines but with rising competition you need to go beyond the creation of content for good SEO rankings. To help bloggers learn how search engines optimize their blogs, HubSpot columnist Lindsay Kolowich has published an article. She has also discussed the ten strategies for effective SEO. On focusing the long-tail keywords, Kolowich says, “Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as... [...]

As mentioned in our previous article, a pillar page serves as an anchor for a cluster of related topics (i.e., a topic cluster). When combined, pillar page and topic clusters can help you get good SEO rankings. To help marketers and webmasters create effective pillar pages, HubSpot columnsit Amanda Zantal-Wiener has shared five examples covering pillar content, cluster content and hyperlinks. says, “Pillar pages are both nice and important for SEO. After all, on average, a page that ranks #1 in Google will also rank well for around 1,000 other related keywords. But what are they supposed... [...]

Effective search engine optimization is something all the brands are looking forward to. By offering required data for your webpages you can get your pages listed in search engines. Most search engines look for structured data to analyze the content of a webpage. ‘Structured data’ is a standardized format for providing information about a page and classifying the page content. MOZ writer Bridget Randolph has published an article to help marketers use structured data for SEO. Randolph says, “In this guide, we will be looking solely at opportunities to implement Schema.org markup,... [...]

HubSpot has published a YouTube video on ‘Topic Clusters: The Next Evolution of Content Strategy’. The HubSpot team says, “People don’t search like they used to. Does your SEO strategy reflect this changing behavior? Meet the topic cluster model: an SEO strategy that focuses on topics — as opposed to keywords — to improve your site’s architecture, make it easier for Google to discover related content, and ultimately, boost your search engine visibility”. Watch the video here:   HubSpot  [...]