Search Engine Optimization is the process of getting your sites indexed in the search engines. It requires targeted keywords and search terms to get a desired spot in the search results.

HubSpot’s Andrea Francis has shared a list of ten tools marketers can use to find best search terms for their businesses. Francis has also shared some tips to use these tools.

Francis says, “If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

A great (and familiar) place to start is to simply type some phrases into Google’s search bar, and watch how it pre-populates the rest of what you are typing.

Google’s search bar algorithm is built around a searcher’s intent. Beware, though: What is suggested is not just based on popularity or relevance, but it’s also personalized to the searcher. This exercise is simply to get you started with some ideas for keywords to target, and is by no means sufficient step on its own to do comprehensive keyword research.

That’s where the following tools come in handy — they’ll help you flesh out your keyword research”.

Finding the Best Search Terms for Your Business: 10 Tools and Tips

HubSpot

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