HubSpot’s Sophia Bernazzani has published an article on pillar pages, topic clusters and their new importance for your SEO strategy. A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. Pillar pages and topic clusters are at the heart of modern SEO. Their importance arises from the growing importance of mobile web browsing and the increasing use of voice-directed (instead of typed) search on mobile devices. On... [...]

SEO keeps evolving and so it changed in 2017 as well. With the adoption of mobile and social, there are plenty of changes see in the SEO this year. HubSpot’s Amanda Zantal-Wiener has published an article providing a glimpse of how the SEO has changed in 2017. Amanda says, “You’ve likely heard the word “organic” associated with SEO. That’s because, when done properly, your content should be a natural result of search engine queries for the topic at hand. Sound good? Great. Let’s have a look at some of the new ways users are organically discovering this... [...]

Entrepreneur team has published a video interview with Neil Patel wherein Patel discusses four proven strategies to get rank-boosting links to improve search engine optimization. Patel, in one excerpt says, “Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Contextual link... [...]

To find out how search engines treat JavaScript for indexing, the MOZ team ran an experiment that has brought some useful insights. Talking about the experiment, Bartosz Góralewicz says, “To see how search engines other than Google deal with JavaScript crawling and indexing, we used our experiment website, http:/jsseo.expert, to check how Googlebot crawls and indexes JavaScript (and JavaScript frameworks’) generated content. The experiment was quite simple: http://jsseo.expert has subpages with content parsed by different JavaScript frameworks. If you disable JavaScript, the content... [...]

It requires proper knowledge and continuous efforts to keep your sites ranked well in Google results. SEO plays a pivotal role in running an online business. Business.com writer Lucas Bikowski has shared five tips to improve your website’s Google rankings. Bikowski says, “SEO is all about ranking. Everyone wants to have their website listed in pole position in Google’s search results. This is the aim. It is human nature to start at the top and read downward, the way you were taught to read as a child. It is automatic. To get to No. 1, follow these basic yet crucial steps. Keywords Google... [...]

SEO presents constant challenges and requires improvement at every stage. From link building to paid SEO, marketers have to keep themselves busy improving their web presence. Search Engine Land columnist Kristopher Jones has published an article justifying user-friendly interlinking for SEO improvement. Jones says, “At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running... [...]

Getting new and constant visitors is a challenge for a website. In such a scenario, if a site gets 100,000 visitors in 12 months, it is a good record. Search Engine Land columnist Andrew Dennis has published a study of how he used to successfully build up traffic for a brand-new website. Dennis says, “You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today,... [...]

MOZ writer Joy Hopkins has shared five tips for the SEO service providers so that they can show their clients ROI from the local SEO. Hopkins says, “If a small business owner is giving you hundreds or thousands of dollars every month, how do you prove to them they’re getting value from it? There’s a lot to dig into with this topic — I included a full six pages on it in my training. Today I wanted to share some of the most successful tips that I use with my own clients. 1. Stop sending automated Google Analytics reports If the goal is to show the customer what they’re getting... [...]

SEO plays the pivotal role in helping webmasters get traffic to their web properties. Right search optimization techniques are the key to getting more and more visitors. MOZ writer Tom Capper has shared four SEO techniques to get more traffic. Capper says, “In this post, I’m going to briefly outline four simple tactics for building your relevant organic traffic by increasing the overall size of the market, rather than by trying to rank higher. And none of them require building a single link, or making any changes to your existing pages. 1. Conquer neighboring territories This is a business... [...]

It is critical to know how you should treat technical & non-technical SEO. A right SEO strategy can help you improve your rankings and empower your ROI. Search Engine Land columnist Jim Yu has shared five ways to balance them rightly. Yu says, “Technical and non-technical should never be pitted against one another, as both are critical to the health of your site and the success of your campaigns. Technical SEO is the framework on which truly great content is built, ensuring that each piece is structured and optimized for search engine discoverability and human consumption. Here are a... [...]