SEO is a constantly emerging domain which requires you to keep yourself updated with the trends such as search engine algorithm changes. Using Nofollow links webmasters tell search engines “Don’t follow links on this page” or “Don’t follow this specific link“. Pratik Dholakiya has shared an article on improving SEO with nofollow links and has shared six ways to do this. Dholakiya says, “I feel comfortable saying that nofollow links definitely help your SEO, although most of the benefits are probably indirect. The exposure associated with a high-profile... [...]

The SEO competitive analysis helps you to find out the kind of competition your business is facing over the Internet. It is a key aspect in the beginning stages of an SEO campaign. With competitive analysis you can select the right keywords and plan an effective SEO strategy. MOZ columnist John Reinesch has shared five tips to help marketers perform a competitor analysis for the SEO. Reinesch says, ” By seeing where our competitors are strongest and weakest, we can determine how difficult it will be to outperform them and the amount of resources that it will take to do so. Identify your... [...]

Link building is an important process to achieve good search engine rankings. There have been several link buildig tactics which came and disappeared. Search Engine Land columnist Kevin Rowe has shared ten 10 ways to generate links with online influencers. Rowe says, “Recent research by Sumo found that only 20 percent of all content is even read, on average — so it’s key to bring your A-game in order to have people actually read it. Here are some ways you can bring in more readers: 1. Publish unique research Stone Temple Consulting does a good job of this in the search marketing industry.... [...]

The MOZ team has published a video titled ‘How Links in Headers, Footers, Content, and Navigation Can Impact SEO’ featuring Rand Fishkin sharing some important tips to improve SEO. MOZ team says, “Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure”. How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday MOZ  [...]

In 2016, 20% of mobile queries on Google were voice searches. By the end of this year the number would have almost doubled since the number of mobile devices have rose everywhere. Busienss.com columnist Tom La Vechhia has shared three ways for marketers to optimize for the voice search. Vechhia says, “Here are three ways to optimize your website for voice search now. 1. Adopt long-tail keywords. When creating your web content, you must optimize for long-tail keywords vs. three-word keywords. Though you might write “best pizza in town,” with voice search, you may say, “What... [...]

MOZ team has published the Whiteboard Friday video titled “Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together”. In this video MOZ’s Rand Fishkin talks on creating headlines for SEO, social media and web visitors. The MOZ team says, “Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website... [...]

Content and SEO go hand in hand as search engines play pivotal role in your content promotion efforts. With a right SEO strategy you can reach out to the wider audience and serve the content. With the changing search engine algorithms marketers need to keep themselves updated while creating content. CMI columnist Andy Betts has listed five content and SEO trends that marketers should watch for. On the convergence of SEO and content, Betts says, “Combining your SEO best practices and content marketing process is easily the most important initiative today if you want to win tomorrow. In fact,... [...]

The MOZ team has published its Whiteboard Friday video featuring Rand Fishkin on ‘Getting SEO Value from rel=”nofollow” Links’. In this video Fishkin shares information on how marketers can make their SEO efforts more impactful using the rel=”nofollow” links. MOZ team says, “Plenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In today’s... [...]

For marketers it is extremely important to measure their SEO efforts. Search engines keep updating their algorithms and to fit into the new requirements you should change your SEO techniques. Entrepreneur columnist Dan Antonelli has shared some strategies to help marketers grate their SEO performance. Antonelli says, When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. You’re competitive and, to you, winning online means claiming the top spot in Google results. The problem is keyword rankings are an irrelevant metric to gauge online success. To truly... [...]

SEO one of the most efficient ways to reach out masses online. Most of today’s web traffic is generated by search engines. SEO Competitive analysis can help you to evaluate your competitor’s SEO strategies and help you determine their strengths and weakness relative to your brand. MOZ columnist Zee Hoffmann Jones has published a checklist to help marketers perform an effective SEO competitive analysis. Jones says, “This checklist is broken out into sections that reflect key elements from our Balanced Digital Scorecard. As previously mentioned, this checklist is to help you identify... [...]