IM NewsWatch has a problem. Several other sites copy our content wholesale (without asking permission). We noticed it because they try to get us to backlink to their copy, which we never do. In ordinary times Google scans our site for new content frequently, so it knows we are the original source. The imitation copies probably give the culprits no SEO benefit, because Google doesn’t like duplicate content. Sites like these get what they deserve, a cold shoulder from Google. This is a result of the most recent Google algorithm changes, Penguin 2.1, also known as Hummingbird. But what about... [...]
Archive for the 'Search Engine Marketing' Category
The latest ‘Econsultancy’ blog post is titled “16+ of the best things to happen to the internet in 2013”. Christopher Ratcliff says, “To bring karmic balance after yesterday’s bile-dripping15 worst things to happen to the internet in 2013, here’s a bumper crop of joy. It’s all very well looking forward to next year and seeing what technological advancements will improve our lives significantly in the future, but if we don’t look back at what came before and collate them in an arbitrary order within the confines of a blog-post, then surely we are doomed to... [...]
The latest MOZ blog post is titled “Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard Friday”. Rand Fishkin says, “With Google getting better and better at recognizing the true relevancy of pages, we can’t stay focused on keywords. In today’s Whiteboard Friday, Rand explains how focusing on the right topics and being relevant to the right people can drive more valuable traffic than simply ranking for keywords“. Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings – Whiteboard... [...]
The latest ‘Econsultancy’ blog post is titled “Econsultancy’s top 25 blog posts of 2013”. Graham Charlton says, “It’s been another busy year on the Econsultancy blog and, thanks to a highly intelligent and attractive readership, we managed to pass 1m monthly pageviews for the first time. Not that it’s all about numbers, but it’s good to have someone out there reading your painstakingly crafted articles. The bad news is that, once again, I’ve missed out on the top spot, third was the best I could manage“. Econsultancy’s top... [...]
The latest ‘Econsultancy’ blog post is titled “Looking back at brand management in 2013”. Jens Lundgaard says, “As the year draws to a close, I thought it would be fun to look back at my predictions for brand management in 2013. They are all still relevant to marketing and brand management going into next year but let’s see how accurate I was 12 months ago!“. Looking back at brand management in 2013 ‘Econsultancy’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “Wikipedia and SEO: what every digital marketer needs to know”. Marcus Tober says, “Wikipedia has been one of the success stories of the internet, growing rapidly to become the de facto reference site for many people. There are more than 4.4m pages in the English language edition alone, and it is still growing at the rate of 771 new pages every day. How can its impact benefit digital marketers?“. Wikipedia and SEO: what every digital marketer needs to know ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “7 Email Newsletters We Actually Like Getting in Our Inboxes”. Ginny Soskey says, “When people first start doing email marketing, they usually jump into creating an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a breeze to put together,” they say. And while all of those... [...]
The latest ‘Econsultancy’ blog post is titled “What can marketers learn from segmenting their social audiences?”. Azeem Azhar says, “Segmentation is one of the key weapons of the success marketer. It’s allowed them to get the right messages and products to the right people. It’s a core part of the marketer’s tool kit. So what can marketers learn from segmenting their social audiences?“. What can marketers learn from segmenting their social audiences? ‘Econsultancy’ Blog [...]
The latest article on HubSpot blog is titled “Want to Dominate Organic Search? How Blogging Can Help”. Rachel Sprung says, “We always hear that blogging is important for our search engine rankings. But like … why? It’s one of those things that we often just assume people know, but you know what they say about assuming. Since we haven’t explained the connection between blogging and SEO in-depth for a longtime, we figured it’s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO“. Want to Dominate... [...]
The latest ‘Econsultancy’ blog post is titled “Google reveals most popular search queries in 2013”. David Moth says, “In the same way that Beyonce flung out her fifth albumunexpectedly last week, Google UK has just fired its 2013 zeitgeist list into my inbox without so much as a word of warning. Although it has almost no impact or relevance for ecommerce and digital marketing it still gives a fascinating look into what have been the most popular topics of the past 12 months, and as such I have no qualms about publishing it here on the Econsultancy blog“. Google... [...]