The latest article on HubSpot blog is titled “6 Ways to Get More Leads With Mobile Marketing”. Ginny Soskey says, “Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead. But we’re missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors. Because of the way... [...]

The latest MOZ blog post is titled “Mission ImposSERPble 2: User Intent and Click Through Rates”. Andrew Martineau says, “Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our own click-through rate data and dive into the mindset of searchers and their proclivity for clicking on the different types of modern organic Google search results“. Mission ImposSERPble 2: User Intent and Click Through Rates MOZ Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Is your landing page missing the “why” factor?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Ben Filip, Data Sciences Manager, both of MECLABS, revealed how marketers at an auto repair company increased purchases 36% by testing the copy on their landing page. But first, let’s review the research notes for some background on the test. Background: A medium-sized company selling an auto repair product. Goal: To increase the number of purchases. Primary Research Question: Which... [...]

The latest article on ‘Business 2 Community’ is titled “What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014”. Darin Hammond says, “Penguin and Panda Algorithms Knock Out Page Rank Are you lost in Google’s algorithms? Hummingbird: Google’s newest algorithm focuses on searchers. Prior to Google’s Penguin and Panda,  search engine optimization (SEO) often involved manipulating the algorithms by repeating key words and phrases throughout blog posts. This achieved a higher Page Rank for a site, so SEO strategists figured out what the algorithms were looking... [...]

Third Door Media’s ‘Link Building 101: How to get started’ webinar is on replay. The TDM team says, “Smarter- modern SEO has found that Link building is among the top tasks required for search ranking and traffic sources. Building quality, sustainable and relevant links is the goal of successful link building practice. The “how to” is the question in today’s modern world of SEO. Join us for this webcast and learn how to: Create a solid strategy for your link building campaign. Generate relevant links. Incorporate blogging and social networking in your link building... [...]

The latest article on  ‘Marketing Land’ is titled “New To Mobile SEO? 5 To-Dos To Help You Start 2014 With A Bang”. Bryson Meunier says, “Even though I made a resolution at the beginning of the year to stop talking about responsive web design and SEO, many readers asked me to keep it up, so I did, in a pretty big way. Being a digital marketer I keep track of social engagement of the articles that I write, and use it as a proxy for interest. My top three articles of all time in terms of social engagement are three I wrote this year on responsive web design. That... [...]

Third Door Media’s ‘Smarter Content Marketing is the Future of SEO’ webinar is on replay. The TDM team says, “To be successful today and pave the way for your site’s future, your site content has to resonate to draw the attention of the clients you are after. The best way to achieve this is to write eye-catching and relevant content. Sounds simple right? But how do you make the best connection with your visitors? If you are marketing a brand you will want to join us for this webcast to learn how the skills and data insights used inside search, content, pr and social teams... [...]

The latest ‘SEO Book’ blog post is titled “Should Venture Backed Startups Engage in Spammy SEO?”. Aaron Wall say, “Recently a thread on Hacker News highlighted a blog post which pointed how RapGenius was engaging in reciprocal promotional arrangements where they would promote blogs on their Facebook or Twitter accounts if those bloggers would post a laundry list of keyword rich deeplinks at RapGenius. Matt Cutts quickly chimed in on Hacker News “we’re investigating this now.” A friend of mine and I were chatting yesterday about what would happen. My prediction was... [...]

The latest MOZ blog post is titled “Moz Holiday Traditions”. Susan Sestak says, “Here at Moz, we often feel like a big family. Just like any other family, over the years we’ve developed an eclectic set of traditions to celebrate the holiday season. We’d like to share a few of our favorites and welcome you to join us in these most joyous of festivities“. Moz Holiday Traditions MOZ Blog  [...]

The latest MOZ blog post is titled “Machine Learning for SEOs”. Tom Anthony says, “Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn’t well understood. We know that it is the “magic” behind Panda and Penguin, but how does it work, and why didn’t they use it earlier?“. Machine Learning for SEOs MOZ Blog  [...]