The latest post on ‘ReadWrite’ is titled “The Most Important Apps That Shaped Mobile In 2013”.Taylor Hatmaker says, “As the explosive trajectory of smartphones adoption approaches an asymptote, mobile apps are riding high. Once an unassuming term for a curious, smallish sort of phone program, the app is now king. It’s almost impossible to now imagine otherwise.In this mobile-first era, apps make headlines, precipitate stock slumps and altogether define an industry that didn’t see them coming a mere six years ago when Apple released the App Store. Here is our list of the... [...]

The latest MOZ blog post is titled “Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge”.David Mihm says, “Five of six predictions for 2013 made by our expert in local search have come true. The odd one out? Foursquare. Instead of moving toward acquisition, Foursquare seems to be positioning itself to become the premier aggregator of local data“.Foursquare Quietly Unlocks Its Own “Local Data Aggregator” BadgeMOZ Blog [...]

The latest MOZ blog post is titled “When 2 Become 1: How Merging Two Domains Made Us an SEO Killing”.WPMU DEV says, “A story of recovery, despondency, occasional despair, and a pretty big gamble that paid off. This post details the why, the how, and the what of the things you might be able to gain from merging two significant domains into one unified site“.When 2 Become 1: How Merging Two Domains Made Us an SEO KillingMOZ Blog [...]

The latest MOZ blog post is titled “The IdeaGraph – Whiteboard Friday”.Ian Lurie says, “Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interesting and relevant results. In today’s Whiteboard Friday, Ian Lurie shows us how we can use those hidden relationships to our advantage“.The IdeaGraph – Whiteboard FridayMOZ Blog [...]

The latest article on HubSpot blog is titled “6 Ways to Get More Leads With Mobile Marketing”.Ginny Soskey says, “Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead.But we’re missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors.Because of the way... [...]

The latest MOZ blog post is titled “Mission ImposSERPble 2: User Intent and Click Through Rates”.Andrew Martineau says, “Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our own click-through rate data and dive into the mindset of searchers and their proclivity for clicking on the different types of modern organic Google search results“.Mission ImposSERPble 2: User Intent and Click Through RatesMOZ Blog [...]

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Is your landing page missing the “why” factor?”.John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Ben Filip, Data Sciences Manager, both of MECLABS, revealed how marketers at an auto repair company increased purchases 36% by testing the copy on their landing page.But first, let’s review the research notes for some background on the test.Background: A medium-sized company selling an auto repair product.Goal: To increase the number of purchases.Primary Research Question: Which... [...]

The latest article on ‘Business 2 Community’ is titled “What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014”.Darin Hammond says, “Penguin and Panda Algorithms Knock Out Page RankAre you lost in Google’s algorithms?Hummingbird: Google’s newest algorithm focuses on searchers.Prior to Google’s Penguin and Panda,  search engine optimization (SEO) often involved manipulating the algorithms by repeating key words and phrases throughout blog posts. This achieved a higher Page Rank for a site, so SEO strategists figured out what the algorithms were looking... [...]

Third Door Media’s ‘Link Building 101: How to get started’ webinar is on replay.The TDM team says, “Smarter- modern SEO has found that Link building is among the top tasks required for search ranking and traffic sources. Building quality, sustainable and relevant links is the goal of successful link building practice. The “how to” is the question in today’s modern world of SEO.Join us for this webcast and learn how to:Create a solid strategy for your link building campaign.Generate relevant links.Incorporate blogging and social networking in your link building... [...]

The latest article on  ‘Marketing Land’ is titled “New To Mobile SEO? 5 To-Dos To Help You Start 2014 With A Bang”.Bryson Meunier says, “Even though I made a resolution at the beginning of the year to stop talking about responsive web design and SEO, many readers asked me to keep it up, so I did, in a pretty big way.Being a digital marketer I keep track of social engagement of the articles that I write, and use it as a proxy for interest. My top three articles of all time in terms of social engagement are three I wrote this year on responsive web design.That... [...]