The latest ‘Econsultancy’ blog post is titled “Looking back at brand management in 2013”.

Jens Lundgaard says, “As the year draws to a close, I thought it would be fun to look back at my predictions for brand management in 2013.

They are all still relevant to marketing and brand management going into next year but let’s see how accurate I was 12 months ago!“.

Looking back at brand management in 2013

‘Econsultancy’ Blog

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