Kevin Byrne has just released a new WordPress plugin, Interlink Express, that improves your on-site SEO by linking related pages to each other. It makes good sense to link related posts and pages together. That way, a visitor interested in a topic can easily explore all you have to say about it. That keeps them on your site longer(your “bounce rate” goes down.) And that improved length of stay is noticed (favorably) by the search engine that brought them there. When the search engines themselves see the interlinking of related article, they see the site as more authoritative, which... [...]
Archive for the 'Search Engine Marketing' Category
The latest MOZ blog post is titled “Content-Gap SEO: A Potentially Untapped Opportunity”. Rand Fishkin says, “With certain types of search queries, it may be possible to get rankings and results without having to grind on external links simply by identifying gaps in the content provided by those who currently rank and providing it on your pages. This post describes some of Rand’s theories about what Google’s doing in content analysis and how marketers may be able to leverage it“. Content-Gap SEO: A Potentially Untapped Opportunity MOZ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “Why Parallax Design Doesn’t Have to Tank Your SEO”. Jerod Morris says, “ Can parallax design be bad for a website’s SEO? Absolutely. Hence the chatter. But this shouldn’t deter you from considering parallax effects for your site, becauseany design style can be bad for SEO if it causes a site to load slowly or reduces it to a single URL. But those are issues of execution and architecture, not blights on the parallax style of design itself“. Why Parallax Design Doesn’t Have to Tank Your SEO ‘Copyblogger’ Blog [...]
The latest article on ‘Website Magazine’ is titled “On-Page SEO: Anatomy of a Perfectly Optimized Page”. Korah Morrison says, “It is hard to sum up the perfect search engine optimization (SEO) tactics for every website or Web page, and that is mainly because, for the average website owner, it takes quite a bit of education and experience to get his or her pages up to the standards that search engines have today. The fact is, even if your on-page SEO is first-page worthy, your Web page or website may still not rank. There are ways, however, to optimize a Web page, which can only... [...]
The latest MOZ blog post is titled “Starting Over, Part 1: A Pre-Launch Checklist”. Dr. Peter J. Meyers says, “Writing about marketing can be a full-time job, and there comes a point when you risk losing touch with the day-to-day challenges of actually being a marketer. A while back, I had an idea – what if I started over? What if I launched a new blog completely from scratch and told that story? No best practices, no wisdom from on high, but a blow-by-blow account of having to be a content marketer all over again. Everyone agreed that this was a perfectly interesting idea, except for... [...]
The latest MOZ blog post is titled “Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable”. Shannon Skinner says, “Ever considered paid promotion in your online marketing plan? It isn’t just about reaching more people; it can help refine your headlines, remarket your brand, and quite a bit more“. Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable MOZ Blog [...]
The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO Starts with On-page Optimization”. Andy Curry says, “In “How to Get Traffic to your Website (via Google),” my article last month, I addressed basic search engine optimization and what you need to know to either hire a consultant or do it yourself. In this post, I’m going to expand on doing it yourself. SEO seems mystical, but it’s really not. You’ll hear people touting different strategies that may be unfounded. The problem is most people are only repeating what they learned from someone else, who they... [...]
The latest article on ‘Marketing Land’ is titled “How Much Should You Spend On Optimization? Calculate Your BUU”. Brian Massey says, “Analytics platforms. Split testing software. User testing tools. This is starting to sound expensive. And it is. What if it were more expensive not to have these things in your online business? It might very well be. Your business may be one of the many that is hobbled by a “launch and hope” approach to digital marketing. Not every business will benefit from such tools, but yours may. How much will you benefit? How much does... [...]
The latest ‘SEO Book’ blog post is titled “The Positive Negative SEO Strategy”. Peterd says, “There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn’t appear to be their fault, it still took months to get their rankings back. Some sites aren’t that lucky. Some sites don’t get their rankings back at all. The penalty was due to a false-positive. A dubious site links out to a number of credible sites in order... [...]
The latest MOZ blog post is titled “Local Landing Pages: A Guide To Great Implementation In Every Situation”. Miriam Ellis says, “Do you keep seeing terms like “city landing pages” and “service area pages” mentioned on Local SEO blogs and find yourself wondering if this form of marketing is a good match for your business? The topic of local landing pages has been super-active in the Moz Q&A Forum recently, and I’ve written this post to honor all of these great questionswe’re getting. This guide defines different types of local landing pages and identifies... [...]