‘Content-Gap SEO: A Potentially Untapped Opportunity’ – MOZ Blog
The latest MOZ blog post is titled “Content-Gap SEO: A Potentially Untapped Opportunity”.
Rand Fishkin says, “With certain types of search queries, it may be possible to get rankings and results without having to grind on external links simply by identifying gaps in the content provided by those who currently rank and providing it on your pages. This post describes some of Rand’s theories about what Google’s doing in content analysis and how marketers may be able to leverage it“.
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