The latest MOZ blog post is titled “How to Be More Creative in Your Online Campaigns”.Shelli Walsh says, “The SEO landscape has changed so much in the last few years in the wake of the Penguin and Panda apocalypse that the discipline is now considered in the broader terms of online marketing or digital marketing. The one element that is common is the requirement for new skills such as PR, classic marketing and most importantly: creativity. Agencies and freelance individuals who can’t adapt, evolve and embrace the new mode of thinking/operating are vulnerable with nowhere to hide... [...]
Archive for the 'Search Engine Marketing' Category
The latest article on HubSpot blog is titled “8 Simple Tips to Siphon SEO Value From Google+”.Shannon Johnson says, “With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular websitemaintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it?It’s understandable why some marketers... [...]
The latest article on ‘Business 2 Community’ is titled “Responsive Website Design SEO Benefits”.Jonathan Long says, “You already know why it is important for your business to be found on mobile devices, as the amount of people using their mobile devices and tablets to browse the internet is increasing daily. A responsive website design (RWD) is mandatory, as you need to deliver a website that works on all screen sizes and devices.A responsive design adjusts according to the device that is browsing the website, making the content user friendly and easily accessible. Several... [...]
The latest MOZ blog post is titled “Silly Marketer, Title Tags Are for Robots! Whiteboard Friday”.Jennita says, “Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right?Think again!In today’s Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that”.Silly Marketer, Title Tags Are for Robots! Whiteboard FridayMOZ Blog [...]
The latest MOZ blog post is titled “Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad Day”.Dr. Peter J. Meyers says, “After a period of relative quiet, MozCast detected a major “temperature” spike in Google’s algorithm at some point on Monday, May 19th. This occurred after some historic lows, including the 3rd coldest day on record (May 11th).Tuesday afternoon, Google confirmed two updates, Panda 4.0 and Payday Loan 2.0. Matt Cutts tweeted the Panda 4.0 announcement“.Panda 4.0, Payday Loan 2.0 & eBay’s Very Bad DayMOZ Blog [...]
Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”.The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout experiences and quote-to-shipment accuracy right within their ecommerce platform. There’s no real secret to it – it’s made possible by three key hacks that merchants of all sizes can adopt to raise the bar on their customer experience.Join Avalara’s Mark Giddens for a 30-minute webinar where he’ll discuss these... [...]
The latest MOZ blog post is titled “The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read”.Oli Gardner says, “If you’ve ever been bored while reading a blog post, your life just got better. If you’ve ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you’re in the right place. Buckle up, and prepare to be entertained in your learning regions“.The Most Entertaining Guide to Landing Page Optimization You’ll Ever ReadMOZ Blog [...]
The latest article on HubSpot blog is titled “What Is a Trust Seal, and Does Your Landing Page Need One?”.Ginny Soskey says, “So you’re reading up on creating your first landing page, and everything seems like a no-brainer. Great headline? Check. Form that’s the proper length? Check. Customized “submit” button? Check, check, check.Then you see “trust seals.” You stop. You’re not sure what that means or if you need to include them on your landing page.The other suggestions seem simple — this one’s out of left field. So... [...]
The latest ‘Econsultancy’ blog post is titled “A dictionary of SEO words, terms and phrases”.Christopher Ratcliff says, “Jargon sucks. There’s so much of it about, especially in our industry.Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good old-fashioned acronym, sometimes even a rudimentary search on Google can’t help cut through the crap.Within the world of digital marketing, there are few areas with as many complicated and obscure terms as SEO.Here I’ll be presenting a dictionary... [...]
John Chow’s latest blog post is titled “4 Simpe Steps To Improving Your Landing Pages”.Chow says, “First of all, it’s clear we all know what landing pages are, correct? If not, it’s basically the page on your site that users land on when clicking on an ad from a different site. Landing pages are crucial when it comes to PPC conversion rates, for a myriad of reasons. When a user clicks on your ad (yay! your ad text worked! your call to action was perfect!) you need to keep them hooked. Here are some tips to do so:1. Make sure the most crucial information is posted where users can... [...]