Today, I want to share with you some results of my own experiments with SEO. They have helped me. Perhaps they will help you, too. Of course, in that training I only had time to cover a few aspects of doing SEO properly, so, I’m thinking that if there’s enough demand for step-by-step SEO training based on solid fundamentals, I may put one together for you. Let me know what you think. [...]
Archive for the 'Search Engine Marketing' Category
The latest MOZ blog post is titled “Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists”. Ron Garrett says, “In the last three years at Distilled, I have sold approximately $5 million in marketing services to over 100 businesses. Initially, the vast majority of the business I sold was in search, but over time it has evolved to encompass different facets of marketing because we are now headed towards a hyper-competitive future. In order for our industry to continue to thrive, we need to set ourselves apart. I wanted to share some of my experience in how I was able... [...]
The latest article on ‘MarketingProfs’ is titled “The State of SEO in 2014”. Ayaz Nanji says, “Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge. Measuring rank in Google Universal Search results (those that include photos, videos, etc.) is also seen as increasingly necessary by SEO professionals (57% say it is more important in 2014), as is measuring presence and rank in Google Carousel results (72% view as more... [...]
Joshua Zamora and Radu Hahaianu did announce Seamless SEO as planned, yesterday. In the process, they shared more details of what this software will do for you. This plugin gives you a process that simply works almost automatically to improve your SEO. It is all white hat, and you don’t have to worry about changes Google might maker to its ranking procedure. Seamless SEO does on-page SEO, not some questionable automatic backlinking. That’s important because, if on-page SEO is done right: • It only takes a few minutes to setup. • It may give you an instant boost in traffic,... [...]
The latest ‘Web Marketing Today’ blog post is titled “SEO Is Dead; Web Marketing Alive and Well”. Melih Oztalay says, “When someone asks me about focusing on search engine optimization, the first thing I think of is that the individual is not familiar with today’s realities, in 2014, of web marketing. When asked, my response is an educational conversation that requires patience and asking the right questions to bring a business owner up to speed. This occurred recently, when I spoke to a training-related business owner who was looking for SEO help. I started out by learning more about... [...]
The latest MOZ blog post is titled “Getting hreflang Right: Examples and Insights for International SEO”. David Sottimano says, “Most of us will remember the days in SEO where geotargeting was nearly impossible, and we all crawled to the shining example of Apple.com as our means of showcasing what the correct search display behaviour should be. Well, most of us weren’t Apple, and it was extremely difficult to determine how to structure your site to make it work for international search. Hreflang has been a blessing to the SEO industry, even though it’s had a bit of a troubled... [...]
The latest article on HubSpot blog is titled “Why Search Volume Doesn’t Matter as Much as You Think”. Rachel Sprung says, “Search volume calculates the numbers of times a keyword is searched for in a particular search engine. Previously, it was the marketer’s go-to metric to figure out what keywords would be the best to optimize around. However, as we (and search engines) have become smarter about how we optimize forSEO, that has all started to change. Why? Because these days, the emphasis should be more on quality and conversions than volume alone“. Why Search... [...]
Joshua Zamora and Radu Hahaianu have developed new software that they have found increases their traffic by 235% in just 24 hours. They have placed it in a product they call Seamless SEO. It will tweak your site, and they say that when it does, it could boost your site in the rankings And it it will take you less than five minutes to implement this change. In Seamless SEO, they seem to have solved one of the most neglected aspects of SEO. People concentrate on getting backlinks these days, but there’s another aspect that is equally important: your site content and how optimized it is. Seamless... [...]
The latest MOZ blog post is titled “Getting Branded Searches Right – Whiteboard Friday”. Rand Fishkin says, “When people search for our brands, they’re often looking for something specific, and it’s on us to make sure they can find it as easily as possible. In today’s Whiteboard Friday, Rand explains four steps we can take to be sure we’re sending searchers in the right direction“. Getting Branded Searches Right – Whiteboard Friday MOZ Blog [...]
Kevin Byrne has just released a new WordPress plugin, Interlink Express, that improves your on-site SEO by linking related pages to each other. It makes good sense to link related posts and pages together. That way, a visitor interested in a topic can easily explore all you have to say about it. That keeps them on your site longer(your “bounce rate” goes down.) And that improved length of stay is noticed (favorably) by the search engine that brought them there. When the search engines themselves see the interlinking of related article, they see the site as more authoritative, which... [...]