The latest article on  ‘Marketing Land’ is titled “How Much Should You Spend On Optimization? Calculate Your BUU”.

Brian Massey says, “Analytics platforms. Split testing software. User testing tools.

This is starting to sound expensive. And it is.

What if it were more expensive not to have these things in your online business? It might very well be.

Your business may be one of the many that is hobbled by a “launch and hope” approach to digital marketing. Not every business will benefit from such tools, but yours may.

How much will you benefit? How much does it make sense to spend?

This is an exercise in budgeting for website optimization“.

How Much Should You Spend On Optimization? Calculate Your BUU

Marketing Land


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