Holiday season is a great opportunity for the brands and marketers to enhance their sales. An eMarketer research states that in 2017 holiday season ecommerce will rise by 15.8%. Entrepreneur contributor Rachel Perlmutter has shared four tips for marketers to prepare for the upcoming holiday season. Perlmutter says, “While you’re getting together your strategy for business operations, remember that you’ll still need to get the word out there. Coming off a decent 2016 where holiday consumer spending went up, retailers and other businesses will be preparing some major marketing pushes this... [...]
Archive for the 'Holiday Marketing' Category
Holidays are a great time for the marketers and brands to increase their sales. For affiliate marketers too holidays bring an opportunity to boost their revenue. Marketing Land columnist Adam Weiss has shared eight strategies to help affiliate marketers make their campaigns successful in the upcoming holiday season. Weiss says, “With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shopping period of the year. With Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher... [...]
Forrester has published a new report titled ‘US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail’. The report states that the US online holiday retail sales will grow by 12% in 2017. In 2017, the total number of holiday shoppers will increase by 3% compared to last year. They will spend an average of $689 online. Here’s what Forrester team says about the report: Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing every... [...]
Video is a great tool to share things about your brand and the products. By crafting unique content-rich videos you can convert more prospects into customers this during the season. Marketing Land columnist Brent Hieggelke has shared four ways marketers can strengthen their video marketing efforts during holidays. Hieggelke says, “Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning. Brands can avoid the rush of the holidays by doing some of the legwork now. At Brandlive, my employer, we assembled some of the key details to start considering... [...]
Holiday is the season to supercharge your email campaigns for better performance. It is crucial to design strong email campaigns with great subject lines to improve your email performance in the upcoming holiday season. Marketing Land columnist Kyle Henderick has shared five tips to craft effective email subject lines for your holiday marketing campaigns. says, “Engaging subject lines increase opens at the top of the funnel to drive click-throughs and higher revenue for marketers. Ways to improve email subject lines include: 1. Personalize Email marketing campaigns with personalized subject... [...]
Holiday marketing brings a big opportunity to all marketers and brands. Right planning can surely help you enhance your performance during the holidays. Marketing Land columnist Andrew Waber has shared three statistics from the 2016 holiday marketing to help marketers prepare for the upcoming holiday season. Waber says, “At the company I work for, Salsify, we analyze aggregate retail search activity, and we’ve discovered it grows more widely distributed during the shopping period leading up to the holidays. We’ve recently conducted research (registration required) on the keywords that... [...]
Forrester’s recently held ‘The four essentials now to rock the 2017 holiday season’ webinar’s replay is available now. The Forrester team says, “The rise of the empowered customer means holiday shoppers who are always connected and deal-savvy. You’ve been prepping for months to win their business during holiday crunch time. Forrester and Bizrate Insights bring you four essential areas to make sure your bases are covered: preparing marketing that’s efficient and effective, optimizing mobile for consumers’ moments of need, delivering flawless omnichannel fulfillment,... [...]
During the holidays, your ads will help you make better sales. Careful crafted ads can easily grab the attention of web surfers and help you grow your business. Marketing Land columnist Thomas Stern has shared four ways to create ads that make an outstanding effect during the holiday season. Stern says, “Getting ahead of the competitive holiday season is a recurring obstacle. To start off on the right foot, you need to centralize your merchant feed, plan on making foundational optimizations, analyze your historical and competitor promotions, but most importantly, diversify your paid media... [...]
Marketing Land columnist Tom Mucklow has shared five ways marketers can prepare themselves for the upcoming holiday season. Mucklow says, “It’s essential they take the time to learn and implement new technologies to help speed up the sales process. With holiday sales reaching a whopping $658.3 billion dollars last year, they can ill afford to be unprepared for the year’s biggest shopping surge. What follows are five key questions retailers must ask themselves now to prepare for the upcoming holiday shopping season: 1. Is your website ready? It goes without saying now that a retailer’s... [...]
Giovanni Strocchi says, “From tears of joy to smiles of sadness, the holiday season can be an emotional rollercoaster for consumers, and retailers understand that tapping into these powerful human sentiments can be an effective way to build consumer relationships, increase brand loyalty, and ultimately, drive holiday sales. While it may seem early to start thinking about the 2017 holiday shopping season, it’s never too soon to get your marketing strategy in place — and central to that strategy should be using technology to target audiences in the right emotional context with the right... [...]