Video is a great tool to share things about your brand and the products. By crafting unique content-rich videos you can convert more prospects into customers this during the season.

Marketing Land columnist Brent Hieggelke has shared four ways marketers can strengthen their video marketing efforts during holidays.

Hieggelke says, “Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning. Brands can avoid the rush of the holidays by doing some of the legwork now. At Brandlive, my employer, we assembled some of the key details to start considering today — even if your potential holiday video marketing efforts are still a few months out.

What would your customers find useful for the holidays?

What will resonate with your target customer for the holidays? Will they want to sit back and watch videos or lean forward and participate fully in a live event? What problems do they face, and what video approach would best solve those?

Gift ideas and inspirations are great opportunities to give them a way to ask questions and participate in a live video event with real depth and meaning. But if they would just want to see holiday feel-good content, then highly produced video content may be the solution”.

Video marketing prep for great holiday results

Marketing Land

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