Holiday is the season to supercharge your email campaigns for better performance. It is crucial to design strong email campaigns with great subject lines to improve your email performance in the upcoming holiday season.

Marketing Land columnist Kyle Henderick has shared five tips to craft effective email subject lines for your holiday marketing campaigns.

says, “Engaging subject lines increase opens at the top of the funnel to drive click-throughs and higher revenue for marketers. Ways to improve email subject lines include:

1. Personalize

Email marketing campaigns with personalized subject lines generated 50 percent higher open rates, almost 2.5 times the unique click rates and 58 percent higher click-to-open rates than their non-personalized counterparts, we found in a separate report (registration required). But only 2 percent of marketing emails employ personalization in their subject lines — indicating a big misstep and a missed revenue opportunity for marketers and retailers.

Of the marketing emails that are personalized, 1.1 percent of all emails sent in Q2 2017 were personalized by using a consumer’s first or last name in the subject line, while 1.2 percent were personalized using other factors.

I encourage email marketers to think past solely using subscribers’ names to personalize emails. Loyalty program status, purchase history and browse behavior are impactful ways to make your emails feel more personal to individual consumers”.

5 ways to write better email subject lines this holiday season

Marketing Land

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