Holidays are a great time for the marketers and brands to increase their sales. For affiliate marketers too holidays bring an opportunity to boost their revenue.

Marketing Land columnist Adam Weiss has shared eight strategies to help affiliate marketers make their campaigns successful in the upcoming holiday season.

Weiss says, “With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shopping period of the year. With Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you maximize your affiliate marketing campaigns this season.

Review last year’s holiday performance and create your plan

Take a deep dive into your data from 2016 and analyze the activities with your key publishers in fourth quarter. Examine performance in all areas: Analyze your paid placements, look at average order value, look at returns, and drill down into the specific promotions that ran.

Then look at the first three quarters of 2017 and identify any new partners from this year that have been instrumental in driving conversions. From this data, you can develop a directional strategy that can help guide your 2017 holiday plan.

Think beyond Black Friday and Cyber Monday

When you are planning, consider building promotions around Singles’ Day (the Chinese retail mega-event) on November 11 and Free Shipping Day on December 15, and use your affiliates to drive shoppers in-store for Super Saturday on December 23″.

Affiliate marketing strategies for success during the holidays

Marketing Land

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