According to an Emma report 2017 Email Marketing Industry Report, 58% marketers said that they plan to increase spending on email marketing during the next year. 47% of marketers reported that email generates the most ROI for their organization. The report compiled inputs from a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s annual Marketing United conference. More Findings For 68% marketers, gaining new customers and increasing revenue are ultimate measures of success 64% of marketers are not having enough time or enough personnel to do the kind of marketing... [...]

According to an Email Monday research, 27% marketers send interactive emails, 21.6% try Big Data rationalization in their emails, and 10% try to offer an omnichannel email experience. The key in trying all these tactics is to persuade your subscriber to make a purchase decision. HubSpot columnist Leslie Ye has shared ten sales email persuasion techniques marketers use in their email campaigns. On using assertive language in your emails, Ye says, “Prospects want to know what will happen to their business and their own professional brand if they buy from you. If you communicate in a way that... [...]

Crafting great email subject lines and feeding useful content in your emails is one of the ways to make your subscribers value your email communication. There could be various reasons people do not like to read your emails. May be they are long, not clear or they are personalized. HubSpot columnist Aja Frost has shared five reasons why your subscribers ignore your emails. On relevance of the emails, Frost says, “Brand recognition can definitely help, but it won’t close deals for you. Far more important? Your product helps the customer solve a problem they’re actually dealing with. Unless... [...]

According to email marketing company ConstantContact, email open rates vary from industry to industry. For example, Automotive services industry gets 13% email open rate and Educational organizations enjoy 25% open rates. There are various ways marketers can improve their email open rates. And one of the most effective ways is to come out with great subject lines. AWeber columnist Olivia Dello Buono has shared seven tricks to enjoy higher email open rates. On length of the email subject lines, Buono says, “While there is no right or wrong answer for the length of your subject line, a good... [...]

According to a Radicati Group research, the total number of worldwide email accounts reached 4.3 billion by 2016. Another Pew Research states that 92% of online adults use email and 61% of them use it on an average day. These statistics promise a brighter future for email marketing. With these opportunities it is very important to build an email subscriber list. Marketing Land columnist Scott Heimes has shared four tips to grow an email marketing list. Heimes says, “Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers... [...]

Email marketing is here to stay. Getting subscribers and keeping them onto your list is the core challenge that marketers face. HubSpot writer Mike Renahan has shared 21 ways that marketers can use to make their introductory emails more successful. Renahan says, “Writing a great outreach email is tough. You’re well-aware that even if your prospect is interested in your value prop, you’re competing for their attention with tons of other emails, not to mention all their other to-dos. So what should you be writing to pique their interest? Hopefully, you’re avoiding the phrases... [...]

2017 is the year of interactive emails. It means that email marketers need to evolve tactics that can help their emails more engaging and bring out desired results. To help marketers craft right emails marketing campaigns, Small Business Trends writer Annie Pilon has shared a list of 50 business email etiquette. Pilon says, “Email may be important, but if you don’t communicate the right way, you could actually harm your business. There are some business email etiquette rules and guidelines you can follow to make sure your email communication is solid. Here are 50 tips. Have a Professional... [...]

Kissmetrics is hosting a webinar on ‘3 Email Marketing Funnels That Keep Users Coming Back’ on Thursday, June 8 at 10.00 am PT. The webinar participants will learn about the live email marketing campaigns that are working in a big way right now. Webinar speakers Clayton Wood, Founder, CEO, Writer, ClaytonWood.org Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Join us for a webinar where we will: Give you the exact templates that convert for every sized business Review why certain words open much higher than others Show step by step guides... [...]

According to Small Insights and GetResponse research, 58% users of Automated Email Marketing Software send standard newsletters, 46% send promotional campaigns, 43% send simple autoresponders and 16% send reactivation emails. There are a lot many things marketers can do with their automated email marketing software. Small Business Trends writer Matt Mansfield has covered eight things marketers can do with it. On sending standard newsletters, Mansfield says, “Most small businesses start by sending an email newsletter to their subscribers. This simple email marketing strategy is effective,... [...]

According to a Content Marketing Institute research, 93% B2B marketers distribute content through emails and 91% of them that email marketing is critical for them. In her recent article, CMI’s Ann Gynn has referred eight things marketers should know to make their email marketing stand out. Gynn says, “Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content. That was the wisdom from Mathew Sweezey, principal of marketing insights at Salesforce and author of Marketing Automation... [...]