Email marketing is very important for marketers. And it has remained one of the most trusted tools of marketing for a long time now. For successful email marketing it is crucial to know the art of creating effective emails. AWeber’s Shelby McGuigan has shared a list of eight most effective words we can use in our marketing emails. McGuigan says, “There are 8 simple, yet effective words you can use to increase engagement in your next email. You can use these words strategically to inspire your subscribers to take action or develop good feelings about you and your brand. Read on to learn... [...]

A distinct and attractive email subject line affects the email open and response rates. HubSpot’s Emma Brudner has shared 29 sales email subject lines that get prospects to open, read, and respond. Brudner says, “Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. So what makes a good subject line? The best sales email subject lines are creative, interest-provoking, and informative without giving too much away. Writing a creative subject line is no... [...]

Personalization is the key in email marketing. Personalized email deliver better results as compared to the common email campaigns. HubSpot columnist Kevin Jiang has published a HubSpot study focused on results gained by running personalized emails. Jiang says, “For the purposes of our study, an email was “personalized” if it was significantly different from the original template. We quantified this difference as the percentage of words changed from the sales email template to the sent version, coming up with a “text distance score” measure. In other words, changing a couple words... [...]

HubSpot’s Stefano Gasbarrino & Carlos Villalobos have published a study that reveals how they booked more than 200 meetings with a single email. say, “It started out simply enough — we wanted to find out if an email sent directly from a sales rep that included a link to book a meeting could convert better than one of our popular offers. But then we thought, “We can do better. Let’s kick the personalization up a notch.” And so, we did — and here’s what happened. How a Single Email Send Led to 200+ Meetings Booked The Hypothesis Within our LatAm partner marketing... [...]

HubSpot’s Aja Frost has published 23 follow-up sales email templates for the email marketers.  Frost says, “Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders. But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates. These “just checking in” alternatives simultaneously add value... [...]

HubSpot has published a free book called ‘The Beginner’s Guide to Email Marketing’. This free book covers basic email marketing lessons for the marketers. The HubSpot team says, “The Beginner’s Guide to Email Marketing includes tips like: Getting started by growing your email list Remaining CAN-SPAM compliant Using email automation to save time Segmenting your audience to deliver targeted content Designing both HTML and plain-text templates Measuring performance (formulas included)”. The Beginner’s Guide to Email Marketing  [...]

Email open rates and response rates vary from marketer to marketer. It all depends on how hard you have worked to understand the psyche of your subscribers before planning your email marketing campaigns. HubSpot’s Lindsay Kolowich has shared fifteen email marketing campaigns that have performed well. Kolowich says, “Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful... [...]

In email marketing, welcome emails enjoy higher opens and click-through rates as compared to other marketing emails. The AWeber team has published an infographic that covers five steps to write an engaging welcome email. Monica montesa says, “Welcome emails help you create a great first impression among your new audience and allows you to set the tone for future sends. To make it even easier for you to write this message, we created an infographic just for you. Check it out below, and use it to either set up your first welcome email or optimize the one you already have in your automated... [...]

HubSpot is hosting the ‘Developing an Inbound Email Strategy’ training on Monday, September 25 at 8:30 am – 12:00 pm EDT. This training will cover inbound email strategies such as email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. HubSpot team says, “An effective inbound company has an email strategy that includes email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. By the time you finish this training, you’ll have a plan built to launch and execute... [...]

Hyper-personalized messaging can guarantee your email marketing success. What you need to make your emails ‘hyper-personalized’ is to create an email-based app, great content and set perfect timing. Marketing Land contributor Scott Heimes has published an article on hyper-personalized email marketing. Heimes says, “For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” Yes, the sought-after email “segment of one,” the email marketer’s Holy Grail — the perfect email campaign.... [...]