Email marketing helps markters reach out wide range of customers online. They are quite concerned about sending the emails at the right time with right contents and so on. But at the same time marketers also need to consider to analyze and apply their findings in email campaigns. Marketing Land’s Eric Stahl has shared some useful insights on how marketers can take advantage of data to improve their email marketing efforts. Stahl says, “Email is older than social media and messaging apps, but don’t underestimate its power. Eighty percent of marketing leaders cite email marketing as... [...]

Current average email open rate across different industries is 24%. With this email rules in the marketing domain. For email marketers it is a challenge to get quicker and more responses from their subscribers. To address this challenge, HubSpot’s Sophia Bernazzani has shared nine tips that can help marketers make people respond to their emails. Bernazzani has focused on email subject lines, addressing the point, use of language, use of numbers, length of email, formating etc. Bernazzani says, “A recent study from Adobe revealed that workers are spending 4.1 hours per week checking... [...]

Email marketers use breakup emails to provoke a response from a prospect who so not respond. This tactic helps email marketers generate more responses as compared to the traditional emails. According to Katharine Derum, senior sales manager at HubSpot, her team sees a 33% response rate to their breakup emails. HubSpot’s Michael Pici has shared three examples of breakup emails that work. Pici says, “The traditional breakup email doesn’t work as well as it used to. Prospects are tired of reps asking if they can close their file or if they haven’t responded because they’ve been... [...]

In email marketing, segmentation helps marketers serve right content to their subscribers at the right time. It leads the email campaigns toward higher success levels. Segementation is one of the easiest techniques marketers can adopt to launch automate email campaigns. AWeber’s Monica Montesa has shared some useful tips to use segmentation for running automated welcome campaigns. Montesa says, “With email automation, you can nurture relationships and save valuable time by letting your emails do all the work for you. With segmentation, you can send more relevant content to targeted... [...]

MailChimp, a provider of marketing automation for e-commerce businesses, has announced the availability of free marketing automation features for all MailChimp users. According to MailChimp, these new set of features will enable marketers to send right messege at the right time and will help them improve thier marketing efforts. MailChimp team says, “Do you have an established customer base you want to grow? Decide what type of campaign under the Sell more stuff or Boost loyalty sections works for you. Here are just a few of the things you can do: Follow up on purchases Send order notifications Recover... [...]

Email marketing is ruling when it comes to the most effective ways to market online. But achieving good email open rate and response rate remains a big challenge for the marketers. HubSpot’s Dailius R. Wilson has shared a three-step proess which can help marketers achieve 40% email response rate. Wilson says, “In sales, there is something better than the freebies you get at every event: Warm introductions. If you ask any C-level executive or above, they are 10 times more likely to respond to your email or phone call if you have been referred by a person they like, trust, or respect. Most... [...]

HubSpot has released 9 link building email outreach templates. Along with the templates, Sophia Bernazzani has also mentioned some rules on link building outreach. Bernazzani says, “There are right and wrong ways to go about improving your site’s SEO, and inbound link building — when done correctly — is generally regarded as one of the right ways. You’re pitching your content to publications that might be interested in sharing it with different audiences. A backlink is just the cherry on top. However, there are wrong ways to go about asking for inbound backlinks,... [...]

Michael McCunney says, “Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don’t, die. By now you’ve heard all about the white-hot account-based marketing and account-based selling theories; but, astonishingly, there’s been a technological shift that’s being ignored, and it’s affecting your emails. The body of each email you send is previewed in mobile devices. People quickly scan that preview and make a snap decision to either delete your email along with the rest of the unwanted multitudes, or take the time to engage with... [...]

Laura Forer says, “G’day, mate! If you’re doing business Down Under, you’ll want to check out this bonzer infographic by Vision6 and Litmus that illustrates some fair dinkum stats on how Australians use email. For instance, although Australia was once known as a land of outlaws, like Ned Kelly, today’s laws include strict anti-spam regulations that you’ll want to be aware of. And though half of Australians are reading email on mobile devices, webmail recently beat desktop platforms for second place. Telestra, which is the largest telecommunications company... [...]

Malinda Wilkinson says, “So… you are running an email campaign, and you’ve planned your schedule. That’s great! You’ve developed a campaign plan and you’ve segmented your list. Even better! But now it’s time to craft the actual emails. You send emails every day, you’ve been practicing for this since you got your first AOL account, it should be a piece of cake, right? Well, crafting marketing emails doesn’t have to be hard, but like planning and scheduling your campaigns, it also requires strategy. For every dollar spent on email marketing,... [...]