Email is one of the successful techniques for persuading people to take an action. According to a DMA survey, 66% people make a purchase as a result of an email received from a brand. AWeber’s Julia Nitschke has shared ten tips to write sales email that can convert more prospects into customers and enhance the marketing impact. On not using ‘salsey’ language, Nitschje says, “As you approach your sales email, try not to think of it as selling. When you provide products or services to people who want and need them, you’re doing more than getting them to purchase. You’re... [...]

Email marketing has survived as one of the most popular form of marketing and is still growing.  A right email sent at the right time definitely bring out desired results. Small Business Trends’ Itai Elizur has shared six cold email secrets that can help marketers make their email marketing efforts more rewarding. Elizur says, “Making your emails stand out requires some subtle changes rather than a single “silver bullet” approach. Regardless of what your marketing or sales message might be, the following six strategies to sprucing up your emails are fair game if you want to see... [...]

According to an infographic published by Litmus, the average attention span for reading email has increased by 7% in last six years. In 2011, reading an average email took 10.4 seconds and in 2016 the timeframe reached 11.1 seconds. Chad S. White says, “Historically, longer engagement with mobile emails wasn’t necessarily a good thing. That’s because mobile email clients didn’t always render emails well and brands didn’t always send mobile-friendly emails. However, mobile email clients have improved significantly and brands have made huge strides in making their emails mobile-friendly,... [...]

Email marketing can be successful with a blend of tactics. It ranges from making your subscriber to open an email, click on a link and make a purchase. HubSpot writer Aja Frost has shared seventeen examples of terrible email closing lines. Frost says, “I read more than 100 outreach emails last week looking for examples for a post on powerful closing lines. But instead of inspiration, I mostly found examples of what not to do. A bad final line can completely wreck your email. Not only is it the last thing your prospect reads, research shows it’s actually the most memorable element of... [...]

Welcome emails matter as they give you a chance to create a great first impression on your subscribers. According to Experian, welcome emails get higher open rates and click-through rates than other emails. Aweber’s Liz Willits has shared five tips to write effective welcome emails. Willits says, “If you promise a freebie or incentive on your sign up form, your welcome email should deliver it. You should design and structure your email in such a way that the incentive is prominent when subscribers open the email. Making sure that subscribers see your incentive is important, because... [...]

Email has worked well for all kinds of marketers. Even the prospects also prefer to be contacted via emails. By improving email marketing, marketers can increase their revenue and get more out of their marketing efforts. MOZ’s Ronell Smith has shared six tips that can help marketers get better email response rate. Smith says, “We can all be more effective at email, whether for marketing or for outreach. I’m of the opinion that the content marketing and SEO industries could be a lot more effective by placing as much emphasis on doing email better and more effectively as we do on social... [...]

Keeping your email subscribers with you and make them open and read your emails is a challenge. Most marketers face this, and there are many who deal with it tactfully. In a survey, some 16% people said that it is very difficult to sign up to receive promotional emails from a brand and 20% stated that it is very difficult to unsubscribe from an email list. To keep your subscribers be comfortable with your email marketing procedure, Econsultancy’s Andy Favell has sahred 10 rules that can enhance your email marketing. In rule no. 1, Favell says, “If someone wants to unsubscribe from your... [...]

Email newsletters help marketers connect with their audiences and share promotional offers with them. Newsletters are also used as a way to generate affiliate income. When it comes to naming some good email newsletters, people will have to try hard to get one. CMI contributor Sujan Patel has shared nine ways marketers can write and publish newsletters that stand out in a crowd. Sujan says, “Bad email newsletters are a dime a dozen. Whether it’s the design, copy, or the marketing message itself, if your recipients aren’t reading and being swayed to act, you’re not going to see much,... [...]

Email marketing has sustained for long and is growing. According to Email Marketing Industry Census 2017, marketers consider email as a supreme channel when it comes to delivering ROI. Econsultancy’s Jeff Rajeck has shared three ways marketers can improve their email marketing efforts. Encouraging marketers to focus on providing better mobile email experience, Rajeck says, “It’s common knowledge by now that mobile has superseded the desktop for email opens. But what is surprising is that, according to Litmus’ analysis of over 17 billion emails is that mobile became more... [...]

For successful email marketing, it is very crucial to get your email opened first. Good email templates always help attract subscribers. HubSpot’s Aja Frost has published 10 sales email templates that enjoy 60% email open rates. They are ready to modify and send email templates. Frost says, “As a writer for the HubSpot Sales Blog, I’m always crafting new email templates. And my favorite source of inspiration is in HubSpot Sales — I’ll open up “Templates” and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average... [...]