Email is one of the most powerful tools for marketing. Well-designed email marketing campaigns can help you strengthen your marketing efforts and generate more ROI. One of the components of emails is signature which plays a significant role in improving conversions. HubSpot columnist Brad Beutler has shared seven examples of great email signatures to help marketers improve their conversion rates. says, “There are no other marketing channels as effective and efficient as email — but there still might be a use for email your team is overlooking: employee email. Your employees interact... [...]
Archive for the 'email marketing' Category
Holiday is the season to supercharge your email campaigns for better performance. It is crucial to design strong email campaigns with great subject lines to improve your email performance in the upcoming holiday season. Marketing Land columnist Kyle Henderick has shared five tips to craft effective email subject lines for your holiday marketing campaigns. says, “Engaging subject lines increase opens at the top of the funnel to drive click-throughs and higher revenue for marketers. Ways to improve email subject lines include: 1. Personalize Email marketing campaigns with personalized subject... [...]
Kissmetrics is hosting a webinar on ‘How To 3x Your Sales in 4 Months with Email Marketing’ on Thursday, September 28 at 10.00 am PT. This webinar is intended to help participants learn how to increase their web revenue using email marketing. Kissmetrics team says, “Save your seat for a free, one-time workshop being put on by the industry leader in email list growth, Sumo.com. You’ll learn learn cutting edge techniques to double your email list, optimize your opt-ins and automate your site growth. Before joining Sumo as their growth specialist extraordinaire, Troy used... [...]
HubSpot is hosting the ‘Developing an Inbound Email Strategy’ training on Monday, September 25 at 8:30 am – 12:00 pm EDT. This training will cover inbound email strategies such as email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. HubSpot team says, “An effective inbound company has an email strategy that includes email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. By the time you finish this training, you’ll have a plan built to launch and execute... [...]
Email marketing is one of the strongest forms of marketing using which you keep your customers abreast of what you are offering and keep them connected with your brand. In email marketing what you require most is patience when you prospects are taking their own time to think over your offers. HubSpot columnist Aja Frost has shared nine sales email templates that can help email marketers develop a sense of urgency in the prospects. Frost says, “Most salespeople face the same persistent challenge: Their prospects lack urgency. There are a number of strategies — both successful and unsuccessful... [...]
The Digital Marketing Depot has published the ‘2017 Email Marketing Industry’ report. The report presents an overview of current email marketing trends. The DMD team says, “Marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful – and email marketing is at the center of it all. This report from Emma asks: What do marketers care about? What are their biggest challenges? And most importantly, how are they solving them? Download this report to arm yourself with the data you need, gather advice from industry leaders, and get action... [...]
A Campaign Monitor report states that for every $1 spent, email marketing generates $38 in ROI. Email offers marketers with the broadest reach of all the channels available to them. With some care while crafting your emails, you can easily influence and motivate your prospects to take an action. HubSpot columnist Jeff Hoffman has shared seven things you should avoid to tell your prospects in an email. These tips can help you be more careful while handling your next email marketing campaing. Hoffman says, “Email is great for administrative details. Use it to coordinate meetings, set up calls,... [...]
Email marketing remains at the heart of all marketing channels. It helps you reach out the people who prefer to hear from you. A big subscriber base can help you make your business stand out. AWeber columnist Shelby McGuigan has shared six ways to strengthen your email subscriber base using you blog. McGuigan says, “Tere are quite a few proven strategies you can try to get more subscribers from your WordPress blog. In this post, we’ve collected six of our favorites. Keep reading to learn about them and turn your site into an email conversion machine. 1. Run a giveaway contest Giving... [...]
According to a 2016 Econsultancy survey, just three-quarters of companies say that the ROI offered by email was ‘excellent’ to ‘good’. Despite spending dollars and sparing hours if you are not able to get satisfactory revenue fro your email campaigns, there is some problem with the execution of it. To help us all get more ROI from the email marketing, Forbes contributor Steve Olenski has highlighted four issues which can be hindering the performance of your email campaigns. Olenski says, “Email marketing works and has incredible reach. According to Ryan Myers, senior... [...]
HubSpot columnist Danny Rubin has published an article on the use of email templates for building relationship with your subscribers. Rubin has analyzed and presented the problems faced by marketers in the email campaigns. Rubin says, “Business professionals are busy people, and the last thing they want is an email from someone who needs a favor. Messages like these can be a distraction and burden That’s why when I network and send outreach emails, I am careful to always ask for advice and not a favor or handout. In fact, as I wrote my new book, Wait, How Do I Write This Email?, a... [...]