Effectiveness of email marketing is measured through its open and response rates. An effective subject line plays the key role in making your subscribers open and read your emails. Econsultancy columnist Nikki Gilliland has shared four tips to help marketers come out with an outstanding email subject line. Gilliland says, “Here’s a bit of insight into the research, along with a few examples of brands displaying best practice. Personalisation Most tend to agree that personalisation is an effective marketing tool. Econsultancy’s Email Census found that marketers who are proficient in... [...]

Email automation helps you constantly stay in touch with your prospects and customers with latest offers and updates. Martech columnist Ryan Phelan has published a short guide to help marketers build their email automation campaign. Phelan says, “I’m a big believer in automation, and I have two reasons why automation belongs in an effective marketing program: It’s a money tree. It makes your life as a marketer easier and gets you out of the office earlier (when it works the way it’s supposed to). If those are important to you, too, keep reading. If not, see my alternate message. Simply... [...]

Email marketing is present in almost all the marketer’s routine. An effective email marketing campaigns assures great ROI. AWeber’s Julia Nitschke has shared email writing tips from five marketing experts. Nitschke says, “You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with some pointers from the pros. Here... [...]

HubSpot writer Chris Sheen has shared examples of three emails that wordked ona CMO. Sheen says, “As CMO of a technology company, I get a lot of emails from salespeople. A lot. In the first week of July, I received 45 emails from salespeople; in week two, 48; in week three, a bumper 61; and in week four, 54. That’s an average of 52 emails per week — or 10 per business day. Salespeople must navigate through all this noise to get my attention. I used to be a salesperson myself, so I understand the challenge they face and the fact that they are doing their job. Perhaps for that reason,... [...]

Gmail is the most used email platform at the moment. If you know the right ways to use the service the Gmail experience could be productive for you. Entrepreneur columnist Eric Griffith has shared 42 useful Gmail tips. Griffith says, “Gmail has come a long way. It’s not perfect and occasionally prompts ripples of outrage across its user base. But let’s be honest: with Gmail you get plenty for nothing. As a web app, Gmail is a constant work in progress, but the amount of under-the-hood power is pretty staggering. That’s what we’re here to delve into: all the tools... [...]

Entrepreneur contributor Marc Fidelman has published a video featuring Noah Kagan who explains why email marketing is better than social media marketing. Fidelman says, “Noah Kagan was the 30th employee at Facebook, so he knows a little about social media. But, he might surprise you, because he doesn’t say Facebook is the best way to market and connect with your audience. It isn’t Twitter, Instagram or Snapchat, either. It’s email. Email marketing can get lost in the mix when there are so many other marketing methods, but it shouldn’t. Why? Because it can help you... [...]

Email marketing is an art where without annoying your recipients you have to keep communicating with them. It requires perseverance to use email as a tool for marketing since there is not guarantee for response. Marketing Land columnist Scott Heimes has shared four ways to handle email marketing right. Heimes says, “There is a much better way to send updates to recipients. Permission marketing tactics, where a recipient can choose to receive newsletters, and email blasts at a particular cadence, can help email marketers send their messages to receptive ears, for example. In fact, there are... [...]

Email automation is a great way to keep in touch with your prospects and customers and keep them abreast of latest offers from your side. AWeber’s Julia Nitschke has published a small guide to help marketers take advantage of email automation. says, “There are 3.7 billion email users worldwide, and about 27 percent of them check their emails as soon as they receive a new email notification. And 66 percent of online consumers have made a purchase as a result of an email marketing message, a higher conversion rate than messaging through direct mailings or social media.  This means... [...]

An effective email sign up form is your gateway for the subscribers that plays an important role. A well-designed form can help you get more subscribers. Econsultancy writer Nikki Gilliland has shared eight examples of effective email sign up forms. Gilliland says, “According to research, 57% of email subscribers spend anywhere between 10-60mins browsing marketing emails during the week. But while email marketing remains one of the most effective ways to reach and engage with customers, the problem for most brands is still getting people to sign up in the first place. So, what exactly... [...]

Apart from crafting great emails, it is also important to have a well-planned strategy for getting right results from your email marketing campaigns. Business.com columnist Ray Coppinger has shared three ways marketers can plan and execute a successful email marketing strategy. Coppinger says, “How do you ensure that your email is one of the four that gets remembered? Your email must be more trusted, more relevant and more strategic than the others. In short, it must be engaging. Trustworthy Emails are automatically more engaging when they come from a trustworthy source. If a consumer is... [...]