Want your prospects to take an action? USe these email templates.
Email marketing is one of the strongest forms of marketing using which you keep your customers abreast of what you are offering and keep them connected with your brand. In email marketing what you require most is patience when you prospects are taking their own time to think over your offers.
HubSpot columnist Aja Frost has shared nine sales email templates that can help email marketers develop a sense of urgency in the prospects.
Frost says, “Most salespeople face the same persistent challenge: Their prospects lack urgency. There are a number of strategies — both successful and unsuccessful — reps use to overcome this inertia. Often, they end up offering huge discounts with expiration dates. While this technique might result in a sale, the company’s margins and the rep’s commission bonus both take a hit.
Plus, once other potential customers learn the business’s salespeople are willing to discount heavily, it’s difficult to sell at full price.
The solution? Create authentic urgency. These nine sales email templates will encourage your prospects to buy sooner rather than later without resorting to discounting or manipulative tactics”.
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