Improve conversions with effective email signatures
Email is one of the most powerful tools for marketing. Well-designed email marketing campaigns can help you strengthen your marketing efforts and generate more ROI. One of the components of emails is signature which plays a significant role in improving conversions.
HubSpot columnist Brad Beutler has shared seven examples of great email signatures to help marketers improve their conversion rates.
says, “There are no other marketing channels as effective and efficient as email — but there still might be a use for email your team is overlooking: employee email. Your employees interact with prospective customers, current customers, job candidates, partners, vendors, and industry influencers daily on a personal, one-on-one basis — and they already have valuable, authentic relationships with these important contacts.
Let’s take a look at a few examples of conversion-optimized email signatures, so you can get started on creating your own.
1) Promote an Upcoming Event or Conference
Email signature marketing can help event marketers drive more registrations, increase live stream attendance, and improve post-event follow up.
Whether it be a conference hosted by your company, third-party event, or even a dinner, a registration CTA in all employee email signatures can result in additional views, clicks, and registrations”.
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