Jeanne Jennings says, “A few tips for alerting readers in a friendly, rather than militant, way that you don’t monitor certain email addresses. A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if you must, to make “Do not reply to this email” more reader-friendly. First off, I do understand why companies do this: they don’t want to be responsible... [...]

Pamella Neely says, “Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks and sales as a standard promotional email. They’re also a terrific way to get ready for Christmas, which will be only 114 days away as of September 1. The best part of welcome emails is how easy they are to set up. A few hours invested in a welcome email will immediately put you ahead of half your competitors because only about 50 percent of websites even bother to send... [...]

Kevin Huxham says, “Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon. High success rates come when you put forth the effort to ensure your lists are clean and current, your content is sound and simple, and your ability to track results helps you fine-tune future campaigns to increase engagement. Most small businesses operate on a very tight marketing budget. They usually have one person dedicated to handling email marketing; often, that person is also wearing other hats. Being able to efficiently... [...]

Derek S. says, “Email has been a mainstay in marketing campaigns for years now. With the relatively new adoption of text message marketing and in-store beacons email has quietly sat back and allowed the newcomers to bask in the spotlight. However, even with more consumer attention being placed on the newcomers, email has remained a powerful channel for marketers to leverage and if the findings of a new report are any indication, email will not be slowing down any time soon. BlueHornet Networks, an email marketing provider, has announced the release of its 2014 Consumer Views of Email Marketing... [...]

Anum Hussain says, “I don’t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I’m deleting aren’t spammy, unpersonalized messages — they’re just poorly optimized for mobile. And I’m not the only person who does this. In fact, at the time of this post, 49% of poll participants on LifeHacker voted that out of the emails they receive each day, only 25 or fewer of them were spam. That was the smallest bucket that the 3,304 voters (thus far) could choose from”. 15... [...]

Jon Myers says, “August marked the 20th anniversary of the first ever online transaction – a copy of Sting’s album Ten Summoner’s Tales. Since then, ecommerce has gone from strength to strength with 95% of us now shopping online. In the same way music trends have come and gone, over the last two decades marketers have had to evolve the way they engage with consumers online; fielding both shifts in consumer behaviour and the way Google displays its results. If there is one thing that retail marketers have learned about advertising on search engines over the years it’s that relevancy... [...]

Michael Linthorst says, “Gmail clips HTML emails that are larger than 102 KB. And while this in itself of course isn’t good news, it gets worse because it also hurts your email reputation. Are your emails too large? Time to put them on a diet! Gmail users might have noticed that the email provider sometimes clips emailings, and inserts the message ‘message clipped’, accompanied by a link to the full version of the email”. Prevent Gmail clipping your message with an email diet ‘Econsultancy’ Blog  [...]

Loren McDonald says, “In the email marketing world, the unsubscribe process gets the short end of the attention stick. Compared with the lavish greeting of an onboarding program (or at least a welcome message), many marketers give their “unsubscribers” a virtual bum’s rush out the door with a one-click, no-questions-asked unsubscribe. Naturally, you don’t want to put hurdles in front of subscribers who genuinely want to leave your email program. That violates the spirit as well as the letter of email laws such as CAN-SPAM (United States) and CASL (Canada). It’s... [...]

Pete Prestipino says, “With 70 million users as of July 2014, Pinterest has become very important to social media marketers. While end-users love the platform for its ability to inspire (and organize), digital businesses are turning to Pinterest as a way to sell more products and more often and the network is releasing advertising and analytics solutions to make sure advertisers participation does not go unnoticed “. Email & Pinterest the Perfect Social Combo Website Magazine  [...]

Courtney Eckerle says, “Struggling with client education and lagging registration and attendance for its monthly webinars, International SOS committed to a multi-year effort to improve its webinar registration email series. Through consistent A/B testing and a renewed focus on relevance for clients, the marketing team was able to increase webinar attendance 400% from 2011 to 2014, and increase registration 352%“. Email Marketing: 400% webinar attendance increase for B2B company through relevance and A/B testing MarketingSherpa  [...]