Meghan Keaney Anderson says, “This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who’s sent a marketing email in the last decade doesn’t really need. We all know the story. Good email marketing is tough and getting tougher — but tough could be just the environment we need to motivate a change”. Why We Shouldn’t Stop Innovating on Email HubSpot  [...]

Monica Montesa says, “So, all of your friends and colleagues have tremendous success with email marketing, but you have yet to reap similar benefits for yourself. What’s going wrong? Email is a great way for small business owners to communicate with customers and grow their business, but it isn’t easy. Whether you lack enough time, talent, or the know-how to create quality emails, there are plenty of challenges that can prevent you from developing a healthy email list. To help you grow your subscriber list and attain boss-status, here are some tips from the email marketing pros: Tip 1: Create... [...]

Christopher Ratcliff says, “After my investigation last week into whether top ecommerce sites offer guest checkouts I sat back and awaited the barrage of retargeted display ads and basket abandonment emails to fill up my inbox. Fair enough, after all I have just submitted my email address to 45 different UK and US ecommerce brands and unceremoniously abandoned 45 carts filled with random goods on their sites. I deserve everything I get. However the barrage didn’t really happen”. Basket abandonment emails: three examples of varying quality ‘Econsultancy’ Blog  [...]

This is a reminder for the Return Path’s Inbox Placement Benchmarks webinar on Wednesday, September 24 at 1.00 pm EDT. Return Path team says, “If your business is sending email, you won’t want to miss this webinar. Please join me this Wednesday as I look at the findings from our latest email deliverability benchmark report. I’ll review the current state of affairs for email deliverability, how each country fared, which industries are struggling the most, and how Gmail’s tabbed inbox has changed deliverability (for better or worse!). This webinar will also cover: Inbox placement... [...]

Adam Robinson says, “With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea: 1. Email is More Personal If social media is the reception hall of online communication, email is the boudoir – a private space where people are more receptive to receiving messages tailored to their specific needs. In order to be successful, email marketing needs to be “personal, relevant, and highly targeted,” writes Lisa Cannon in Business... [...]

Return Path team says, “If your business is sending email, you won’t want to miss this webinar. Please join me this Wednesday as I look at the findings from our latest email deliverability benchmark report. I’ll review the current state of affairs for email deliverability, how each country fared, which industries are struggling the most, and how Gmail’s tabbed inbox has changed deliverability (for better or worse!). This webinar will also cover: Inbox placement rates by country and industry. How spam filtering today is more complex than ever. How Gmail’s tabbed inbox affects... [...]

Hannah Morrell says, “When do you check your personal email? Do you let it build up throughout the work week and go through it during the weekends? Do you check it on Monday when you’re also sorting through your work email? Or do you check it while you’re at lunch or on a quick, but much-needed, break from work? In today’s MarketingExperiments Blog post, we’re going to explore which times of the day and days of the week people are most likely to interact with their emails — two questions of optimal interest for any emailing campaign”. Email Optimization: Testing best time of day... [...]

Derek S. says, “Trust in a brand takes time to fully obtain and only seconds to lose (just as Target and Home Depot). As the holiday season rapidly approaches and companies gear up for the influx of business they expect (and hope) to receive, it’s vital they earn consumers trust as much as possible in the short amount of time before the holidays approach. Below are three ways companies can improve consumers trust in them before the holidays. HAVE A SECURITY SEAL CLEARLY VISIBLE In a world where credit card information seems to be getting leaked every week security has never been more at... [...]

Derek S. says, “Email has been at the forefront of B2C communication for years. This all-important channel has managed to weather the constant influx of new technology and thrive. However, as the number of emails is expected to increase over the next three years, marketers are left with no choice but to figure out how to make their emails stand out from the competition. Below are five tips to help marketers improve their email engagement rates“. Social Networks & The B2B Buyer Purchase Process Website Magazine  [...]

Morgan Jacobson says, “When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you like fries with that?” and their “would you like tomake that combo a large?” Asking for a bigger sale might seem tough, especially since the customer just willingly opened their wallet, but in McDonald’s has proven that the upsell works. Sometimes all you have to do is ask. An email is the perfect opportunity to ask for the upsell when you’re running an ecommerce business. You probably don’t want to mention additional products... [...]