Daniel Faggella says, “Newsletters are a powerful tool to promote your business and attract and retain new clients. Once you’ve studied your customer database and you know their demographics, you’re ready to go; but before you start, there are some important issues to consider so that you don’t succumb to the same mistakes that many companies do when producing newsletters. Here are some tips to help you avoid the most common blunders. Target Your Readership Don’t produce vanilla newsletters that send out the same information to everyone in your client database“. Are You Messing... [...]

Daniel Burstein says, “A name in a database does not a customer make. You need customers and potential customers who actually want to receive email from you. To do that with your current email list — either for legal compliance reasons, like the Canadian Anti-Spam Legislation (CASL), or to win-back unengaged subscribers (like CNET did) — it may make sense for your company to run a re-engagement campaign. We recently ran a re-engagement and reconfirmation campaign for our Canadian subscribers of MarketingExperiments and MarketingSherpa”. Email Marketing: Compliance-related re-engagement... [...]

Graham Charlton says, “We’ve written a lot on email marketing over the past few years, so here’s some of the best in one handy post.  This post covers best practice tips, useful stats, case studies and reports on the subject. Enjoy!”. 50+ epic email marketing best practice tips, stats, blog posts and more ‘Econsultancy’ Blog  [...]

Jill Bastian says, “When you send an email for your business, you expect it to simply appear in your subscribers’ inboxes, right? Well, there’s a lot more to getting email delivered than you may expect. Email Service Providers (ESP), like VerticalResponse, do a lot to ensure your email makes it to the inbox, but you play a part in delivery, too. This infographic outlines dos and don’ts you should follow to help your emails make it into the inbox, rather than the dreaded Spam folder“. The Dos and Don’ts of Email Delivery VerticalResponse Blog  [...]

Ayaz Nanji says, “Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report from Retention Science. Moreover, of the 69% of companies that do personalize their sites, just 21% offer personalized offers to visitors. A similar percentage (33%) of online retailers with annual marketing budgets under $1 million also do not personalize their websites; of the 67% that do, only 16% present personalized offers”. How Much Do Retail Marketers Personalize Websites... [...]

The American Marketing Association (AMA) is  hosting a webinar with Tom Sather on Thursday, September 11 at 12.00 pm CDT. The topic of the webinar is “Master Your Email Marketing: 10 Secrets from Top Retailers”. AMA team says, “You’ll learn: ​What your subscriber data is “telling” you about your email optimization strategy What steps top retailers take for best-in-class deliverability The best – and worst – email campaigns for open and read rates How mobile technology should change your email strategy How to personalize your emails and win market share And Much... [...]

Loren McDonald says, “Marketers tend to think that when people attempt to unsubscribe, they’re really saying, “Lemme outta here!” Many times, they are … but that doesn’t always translate to “I don’t ever want to hear from you again.” Knowing why people unsubscribe can help you design a program that answers the concerns unresolved by a simple one-click unsubscribe. Frequency, Relevance Drive Most Unsubscribes Frequency – too many emails – is the No. 1 reason why people opt out of email. Relevance, or the lack of it, is a close No. 2. Every survey... [...]

Emma Snider says, “Much thought leadership is dedicated to the art of selling: pitching, presenting, closing, building trust, developing a relationship, and a myriad of other skills. But showing off these talents depends on getting on prospects’ calendars in the first place.That’s when active selling skills get put on ice, and reps have to flex their follow-up email or phone call muscles instead. Following up is an art in its own right. While persistence is a key component, messaging is perhaps even more critical. Prospects are bombarded with emails and other tasks competing for their... [...]

Jeanne Jennings says, “A few tips for alerting readers in a friendly, rather than militant, way that you don’t monitor certain email addresses. A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if you must, to make “Do not reply to this email” more reader-friendly. First off, I do understand why companies do this: they don’t want to be responsible... [...]

Pamella Neely says, “Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks and sales as a standard promotional email. They’re also a terrific way to get ready for Christmas, which will be only 114 days away as of September 1. The best part of welcome emails is how easy they are to set up. A few hours invested in a welcome email will immediately put you ahead of half your competitors because only about 50 percent of websites even bother to send... [...]