Trish Bertuzzi says, “Here’s an email I got the other day: Hey Trish, I’m sorry to trouble you.  Would you be so kind to tell me who is responsible for marketing competitive intelligence and how I might get in touch with them? I wish I could say that was the only time I’ve gotten such a message. But it’s not. I get three to five of these emails a day. It must be the template du jour. Now, I understand from the seller’s perspective that this sort of email makes their job much easier. It takes almost no effort and, when successful, it will point them to a decision maker. I... [...]

Adam Steinberg says, “An email open isn’t worth what it once was. Savvy marketers have long known that clicks are a more telling indicator of engagement, and in today’s always-on mobile world, this is truer than ever. People are constantly scanning through their inboxes, swiping open emails to quickly skim email content. What happens when an email isn’t compelling? It’s deleted even faster. What’s the net? More people may be opening your emails and skimming them, but fewer are actually reading your emails. The Challenge Many digital marketers look at the number of opens, or open rate,... [...]

Hunter Boyle says, “Selling your products and services online doesn’t have to be stressful. These days, there are numerous ecommerce services that make it easy to grow your business on the web. But with so many options, the overwhelming part can be finding the right fit for your needs. To make that task less daunting, this month we’re featuring four ecommerce tools to help increase your sales. All of these services integrate directly with AWeber, so you can connect them with your email campaigns and stay focused on marketing, not coding. We asked these four ecommerce partners to explain... [...]

eMarketer team says, “The webinar will address these key questions: What are email marketing benchmarks for common metrics such as open rate and clickthrough rate, and what factors are affecting benchmark performance? How do benchmarks differ by industry, time of day or specific email marketing tactics such as automation? What trends and tactics should email marketers have on their radar to improve messaging relevancy?”. Webinar Details Organizer:  eMarketer Key Speaker: Lauren Fisher Topic: Email Marketing Benchmarks for 2014—How Do You Stack Up? Day/Date: Thursday, November... [...]

Erin Haselk says, “Email is the top communication channel for retailers this holiday season and we at Experian Marketing Services are expecting our customers to send a lot of emails. However, to keep the email communication channel open, retailers need to be sure they are working with the best possible email database. Sending to inactive subscribers or inaccurate email addresses can expose retailers to problems with sender reputation. This is the rating a given domain has with Internet Service Providers (ISPs), which can affect a sender’s ability to reach a subscriber’s inbox. Since... [...]

MarketingExperiments team says, “The email marketing landscape is always changing. Today’s consumer rarely looks at an email with delight. The “You’ve got mail” days are long gone. The customer now scans through an inbox with a disposition to delete. It is hard enough to get an “open,” let alone a “click.” • So, what is it about an email that generates response? • Which emails are the most effective at converting opens to clicks? • What tactics work today in this skeptical atmosphere? • How can we use email to effectively motivate our customers? Maybe you are an email... [...]

Lisa Toner says, “We’ve all been there. You craft a marketing email, complete with clever wording and amazing benefits for the specific buyer persona, and you’re seriously impressed with yourself. So your mind starts to wander … you think about all the leads you’re going to generate and how you’re going to spend your bonus. But suddenly, a paralyzing fear washes over your entire body. “No, NO! Did I … did I really just hit send on that!!! HOW DO I STOP IT?!” But it’s too late. You have to make the call. Should you hold your head high and admit fault? Or do you run... [...]

Monica Montesa says, “Email folklore may not be as popular as the campy stories and urban legends you heard in your younger days, but it’s the kind of stuff that will raise the hair on the neck of any marketer. Unlike some of the typical ghostly tales, however, these grim accounts are based on true experiences that will chill any witch or warlock to the bone. Don’t believe it? We’ve summoned a few forbidding tales, so read ahead if you dare… The Never-Ending Email The biggest benefit of email is having a guaranteed way to communicate with your customers. But what happens when you own... [...]

Derek S. says, “With the holiday season rapidly approaching, businesses are making the final push to ready their supplies for when consumers start storming into their stores and racing to their websites. MailChimp has released its latest survey titled “Holiday Email Marketing Survey” that outlines the importance of holiday emails for small businesses. The holiday season is the most lucrative time of the year for retail businesses and they’re always looking to get an edge on their competition. The survey in particular outlines the value that holiday emails have for small businesses.... [...]

Daniel Faggella says, “”Conversion” means different things to different people. Though many e-commerce companies have an old-fashioned Buy button right on their site, service companies (consulting firms, marketing agencies, accountants, pest control companies, painters…) have prices and requirements that change with each job. For them, a prospect’s “conversion” involves more than sending visitors to a purchase page, and a client engagement almost certainly involves phone calls or in-person appointments. Though it might seem that such a more tailored and... [...]