Daniel Faggella says, “”Conversion” means different things to different people.

Though many e-commerce companies have an old-fashioned Buy button right on their site, service companies (consulting firms, marketing agencies, accountants, pest control companies, painters…) have prices and requirements that change with each job. For them, a prospect’s “conversion” involves more than sending visitors to a purchase page, and a client engagement almost certainly involves phone calls or in-person appointments.

Though it might seem that such a more tailored and customized sales process hinders a service company’s ability to deliver email marketing that’s immediately profitable, there are actually just as many ways to drive “conversions” (appointments, in person sales) via email for a service business as there are for e-commerce companies”.

Four Ways Service Companies Can Convert More Customers via Email

MarketingProfs

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