Pamella Neely says, “If you haven’t already planned your holiday marketing, you’re behind the curve: 40 percent of consumers started making Christmas buying decisions before Halloween. But don’t let that spoil your pre-holiday cheer. Even a few well-timed emails can bring in loads of Christmas orders. Holiday Marketing Calendar Marketers seem to add another semi-official holiday marketing day every year. While it’s good to know which days perform best, if you’re a small shop you may not be able to keep up with every new holiday, and you may not want to bury your clients or customers... [...]

Kim Stiglitz says, “The day after Halloween marked the official start of the holiday shopping season and since then, holiday-related emails have been arriving in our inboxes on a daily basis. Why are holiday emails seemingly being sent earlier and earlier each year? Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent article by Marketing Profs. To get you in the holiday swing of things, here are 25 examples of holiday email subject lines that stood out in our... [...]

Aleksander Czyz says, “Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it’s the first yes on a “yes ladder” to eventually becoming your paying customers. Here are examples of 10 proven tactics to increase newsletter subscriptions. 1. Header Bar This section is prominent, and it can be made to float down with navigation so it’s always there. Adding a countdown to create sense of urgency and combining it with a good value proposition can serve as subscription booster. To add such a toolbar... [...]

Ayaz Nanji says, “Email newsletters that arrived in consumers’ inboxes on Monday had the highest open rates on average last year, according to a recent report from MailerMailer. The report, which was based on data from 62,000 US newsletter campaigns sent in 2013, found that emails arriving on Monday had a 12% average open rate in the first half of the year and a 12.9% open rate in the second half. Emails arriving on Tuesday had the second-highest average open rate in the first half of the year, and Friday took the second-place spot in the second half. The weekends accounted for the... [...]

Emily Konouchi says, “Part of being a modern marketer means geeking out on data, so let’s get straight to the stats. Companies that use marketing automation have 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users, according to the Aberdeen Group. And B2C marketers who take advantage of automation for everything from cart abandonment programs to birthday emails have conversion rates as high as 50%, eMarketer reports. Yes, you read that correctly: One out of every two of these emails could convert. Despite such findings, some... [...]

This is a reminder for Business 2 Community’s email marketing webinar scheduled on November 20. The ‘Business 2 Community’ team says, “Do you write plain-as-vanilla boring copy? You know you do if…..your email list barely responds, or doesn’t buy. This webinar will teach you, and everyone in your company, how to write better emails. But most of all, how to convert your subscribers into paying customers. Key Takeaways By the end of this webinar, you’ll know some of the deepest-darkest secrets of good copy, like these: How to triple your email conversion rate Short copy vs.... [...]

HubSpot team says, “You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. Can’t figure out what’s happening? We askednine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting 1) Lack of Customization “It’s not surprising rates are dropping and there’s only one reason in my opinion — people want customized content. Period. They don’t want to sift though a bunch of junk that isn’t intended... [...]

HubSpot has released ‘How to Create Email Newsletters That Don’t Suck’ free ebook. Brittany Leaning says, “To help you get a better sense of all the email newsletter do’s and don’ts, take a look at our guide: How to Create Email Newsletters That Don’t Suck. In this comprehensive ebook, you’ll discover: What a great email newsletter actually looks like. Whether you’re starting from scratch or revamping your current email newsletter strategy, it’s important to see the anatomy of an effective email newsletter. How to measure your email newsletter. Once you’ve... [...]

Trish Bertuzzi says, “Here’s an email I got the other day: Hey Trish, I’m sorry to trouble you.  Would you be so kind to tell me who is responsible for marketing competitive intelligence and how I might get in touch with them? I wish I could say that was the only time I’ve gotten such a message. But it’s not. I get three to five of these emails a day. It must be the template du jour. Now, I understand from the seller’s perspective that this sort of email makes their job much easier. It takes almost no effort and, when successful, it will point them to a decision maker. I... [...]

Adam Steinberg says, “An email open isn’t worth what it once was. Savvy marketers have long known that clicks are a more telling indicator of engagement, and in today’s always-on mobile world, this is truer than ever. People are constantly scanning through their inboxes, swiping open emails to quickly skim email content. What happens when an email isn’t compelling? It’s deleted even faster. What’s the net? More people may be opening your emails and skimming them, but fewer are actually reading your emails. The Challenge Many digital marketers look at the number of opens, or open rate,... [...]