Niti Shah says, “Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases and find thebest audience for a particular email, or for a particular piece of smart content on our websites. But, while lists of contacts that fit a target audience are very important, it’s equally important to create lists of people who you don’t want... [...]

Courtney Eckerle says, “As we head into the 2015 Email Awards season, we wanted to reflect on the previous Best in Show winner for Lead Generation, IHS. The marketers in this case study set the standard for this year with a meticulously implemented campaign that focused on a customer-centric transformation of their email marketing strategy. Read this award-winning case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over the legacy contact process“. B2B Email Marketing: How a publishing company used marketing automation to increase... [...]

MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Mobile is big — but just how big exactly? According to Justine Jordan, Marketing Director, Litmus, 49% of people access emails through smartphones. This number has grown fivefold from 2011, and continues to climb as new technology reaches more people. At MarketingSherpa Email Summit 2014, Jordan presented an industry perspective session on how to combine content and design... [...]

Ben Davis says, “The Financial Times has launched a daily digest email called First FT. I’ve noticed a retro trend for daily and weekly digest emails from publishers, with Quartz‘ version regularly cited by digital folk as the first thing they read in the morning. Here’s why email is enjoying a bit of a resurgence. I’ve included some examples of other publishers and their daily digests”. What caused the daily digest email wars? ‘Econsultancy’ Blog  [...]

Pamella Neely says, “Most of us have had at least one experience of losing something in the postal mail. Hopefully yours was something small, like a postcard, not something like a mortgage payment or a rent check. But despite how much we all complain about the post office, its delivery rates positively sparkle compared to email messages. Just last week, Return Path, the email certification service, reported that one in six emails never makes it to the inbox. One in six is a lot. What if one in six of your customer-service emails went missing, or one in six order confirmations? Even with... [...]

Spencer Kollas says, “You may have heard that Google recently announced the release of a new app called Inbox. Inbox is Google’s next step in its effort to change the way people use and interact with email on their mobile devices. It is important to note and understand that Google is not changing Gmail, they are simply offering a new app for mobile users. Google has always been at the forefront of innovation with regard to email by adding ways to make it easier for their customers to control and manage their inbox experience. Gmail was one of the first email systems to monitor and filter... [...]

Corinne Sklar says, “For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a “batch and blast” approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email to stand out and get noticed. But there’s good news. You can cut through the clutter by creating personalized email campaigns that are relevant—sometimes irresistible—to the people you are trying to reach. Companies need to adopt new strategies... [...]

Lisa Furgison says, “When a new subscriber comes along, you want to dazzle them. How? Greeting your new subscribers with a welcome email is the first step to impressing your new contacts. To help you create a stellar welcome email, we have a list of seven tips to follow: 1. Send a welcome email immediately When someone new signs up for your email list, they are actively seeking more information about your company. Don’t leave them hanging. You want to feed their curiosity while it’s piqued, which is why you want to send a welcome email right away – within 48 hours is best. 2. Offer value A... [...]

Curt Keller says, “All the great email content in the world isn’t going to do your brand a bit of good if no one opens your email—which is why you need attention-grabbing headlines. So apply these top tips and become a master at writing subject lines! 1. Use the 50/50 rule It seems absolutely preposterous that you spend as much time crafting the subject line, along with the preheader, as you do writing the entire text of the rest of the email, but savvy online marketers are well aware that it is mandatory. It takes time and concentration to write great subject lines. 2. Throw out... [...]

Amanda Martin says, “If you’re a super smarty-pants, you’ll read that headline and be like, “DUH, Amanda! Writing a tweet for inbound marketing is super easy.” But is it really, super smarty-pants? Believe it or not, there are still companies out there that aren’t on board the social media train. Notice I said train, and not bandwagon. Social media is riding the largest upward trend in its history, and it’s not going anywhere any time soon. It’s only going to evolve and leave behind anyone who didn’t hop on board”. 3 Tips to Writing Tweets That Fit Your Inbound Marketing... [...]