Henneke of Copyblogger has published an article on four steps to harness the power of email marketing. Henneke says, “You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle so many demands, right? Building a thriving online business may often feel like an insurmountable task. But when you learn the right way to apply the addictive power of email, you’ll possess a dynamite business tool”. Focus on These 4 Steps... [...]

Joey Taravella has published a blog post about the impact of graphic design elements in marketing emails. Taravella says, “Graphic design. It is a phrase often thrown around without much thought. What does it actually mean to be a graphic designer, and what does that job title entail? I graduated from the University of North Florida with a BFA and a concentration in graphic design and digital media. While in school, I worked for the school newspaper (The Spinnaker) where I started as an illustration artist, which led to a layout designer position and, eventually to art director. Later, I helped... [...]

Ginny Soskey says, “Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. Well, Google’s ready to tug on our marketing heartstrings again. Two days ago, they startedrolling out a brand new mobile and web app called Inbox. Though it’s definitely not as drastic as the initial layout change, since the rollout has been slow, marketers have been wondering what makes Inbox different and how it will affect their day-to-day jobs”. Google... [...]

Google just released a new product, you might call it Gmail on steroids. Google calls it Google Inbox. Why bother, when Gmail has been a run-away hit? Here’s Google’s answer: With this [email] evolution comes new challenges: we get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks—especially when we’re working on our phones. For many of us, dealing with email has become a daily chore that distracts from what we really need to do—rather than helping us get those things done. New features in the Google... [...]

Emma Snider says, “INBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it wasshort on seats. Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get into your session due to fire codes. I wouldn’t know, but you could ask Matt Heinz. There were a lot — and I mean, a lot — of people who wanted to attend Matt’s session on email marketing hacks at INBOUND14. What about Matt’s session... [...]

Courtney Eckerle says, “”We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that,” said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope. The small team details going from one to 100 email designs per week to achieve a 25% increase in revenue from this email transformation. This campaign from JAM Paper is one of five finalists for the MarketingSherpa Award — Reader’s Choice Email Campaign. We looked at all of our case studies and speaker applications and selected the best content to share... [...]

MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Never underestimate the power of small, strategic changes. At MarketingSherpa Email Summit 2014, Jessica Andreasen, Director of Digital Marketing, ZAGG, a mobile accessories company, revealed how small changes increased revenue per email by 152%. It began when she witnessed a very sharp, steady decline in email revenue. Andreasen knew she needed to find out why her customers... [...]

This is a reminder for Business 2 Community’s email marketing webinar scheduled on November 20. The ‘Business 2 Community’ team says, “Do you write plain-as-vanilla boring copy? You know you do if…..your email list barely responds, or doesn’t buy. This webinar will teach you, and everyone in your company, how to write better emails. But most of all, how to convert your subscribers into paying customers. Key Takeaways By the end of this webinar, you’ll know some of the deepest-darkest secrets of good copy, like these: How to triple your email conversion rate Short copy vs.... [...]

Ayaz Nanji says, “Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive. However, themed emails for holidays that do not usually involve gift-giving (Halloween, Thanksgiving, Black Friday, and Cyber Monday) have the best open rates right before the holiday or actually on it. Below, key findings from the report, which was based on fourth quarter 2013 data from the email campaigns of 30 major brands. Christmas/Winter Holiday Emails Christmas... [...]

Baer says, “Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm? The other day, Scott Stratten, author of the new book “UnSelling,” among others, was on my Social Pros podcast, and he has a really interesting concept in that book called the brand pulse. What he says is that you are never neutral about any brand. Your relationship with any brand is never neutral. It’s either slightly positive, highly positive, slightly negative, highly negative, etc., and that every single interaction that you have with that brand increases your love... [...]