We first met Matt Bacak in 2006 when we first entered the online marketing industry. Even 14 years ago, Bacak was a successful internet marketer and was already teaching other marketers how to follow the same path to online success. He has used a number of marketing methods over the years, including platform speaking and webinars, but his first love, responsible for a lot of his sales, is email. Bacak has just released his book Matt Bacak’s Secret Email System, which shares how he created a 7-Figure online business using nothing but ethical email marketing. That may surprise you. After all,... [...]

Kevin Fahey just released one of his Premium PLR products: Email Marketing Power . After all these years, email is still the most productive electronic marketing tools. That’s why Fahey created Email Marketing Power to help you take your email marketing to a higher level. Even if you’re new to online marketing or even if you have crashed and burned before, Fahey says this could be the very training to put your business “on the map.” It is the result of countless years of testing and perfecting what works best in Email Marketing. In this training, Fahey shares with you the... [...]

AWeber contributor Kristin MacLaughlin has published a case study explaining how a travel blogger used email marketing to grow — even when the tourism industry lost $2.7 trillion in revenue. MacLaughlin says, “Michele Frolla is a travel and language blogger at The Intrepid Guide. She earns a living from affiliate commissions, advertising revenue, and working with tourism boards to promote destinations.Unfortunately, when the world stopped traveling, affiliate income and ad revenue for bloggers in the travel industry stopped too. But for Frolla, COVID-19 has been a blessing in disguise.... [...]

According to the ReturnPath 2017 Deliverability Benchmark Report, 20% of emails do not reach the inbox which results into the loss of potential revenue for the marketers. Email deliverability is one of the most common email marketing problems marketers have been facing for a long. Marketing Land columnist Scott Heimes has suggested three ways to ensure proper email delivery. Heimes says, “Specifically, an organization can take three actions to ensure deliverability to its target audience: The first is to check for spam complaints. The second is to build out your email infrastructure. The... [...]

Apart from crafting great emails, it is also important to have a well-planned strategy for getting right results from your email marketing campaigns. Business.com columnist Ray Coppinger has shared three ways marketers can plan and execute a successful email marketing strategy. Coppinger says, “How do you ensure that your email is one of the four that gets remembered? Your email must be more trusted, more relevant and more strategic than the others. In short, it must be engaging. Trustworthy Emails are automatically more engaging when they come from a trustworthy source. If a consumer is... [...]

Monica Montesa says, “Targeting subscribers and sending them personalized, hyper-relevant emails is a great way to better connect with the people on your email list. It allows you to deliver the right message to people who want and need it most. And the more you can do that with your emails, the more likely you are to expand your reach and nurture your audience until they become customers and loyal advocates of your brand. But how can you optimize your emails so you’re making the most out of the opportunity to engage subscribers? Let’s take a closer look at best practices for personalizing... [...]

Olivia Dello Buono says, “It’s easy to become obsessed with the latest and greatest “tricks” in email marketing: the formula for creating an effective subject line; the perfect call-to-action copy that will influence more of your subscribers; the ideal way to design an email that will bypass the spam filter. While it’s certainly a good thing to stay on top of the latest email marketing best practices, there is one key to boosting subscriber engagement that is often overlooked. And that’s sending valuable content your subscribers expect and want to receive from you. But how do... [...]

Olivia Dello Buono says, “If you want to reach the right people with the right information at the right time, email automation is a non-negotiable. In fact, 91 percent of marketers say automation is the key to their success: “Email automation is the lifeblood to our businesses. Whether we are using a ‘Welcome Series’ for new subscribers, an invitation series for people requesting access to our products, an ascension series for transitioning a lead to a buyer…we are constantly using automation to create more touchpoint with the prospect/customer.”— Justin Rondeau, Digital Marketer (The... [...]

Olivia Dello Buono says, “Growing your email list is one of the best things you can do for your business. That’s because, unlike other channels, you own your list. Here’s what Andy Crestodina, Co-Founder of Orbit Media, has to say about it: “Email marketing means ownership. Along with direct traffic (which is difficult to control) email marketing is the only source of traffic that isn’t coming from a company. It’s not Google. It’s not Facebook. It’s not Twitter. It’s mine.” Email marketing means ownership. It’s not Google. It’s not Facebook. It’s mine.... [...]

Liz Willits says, “So you want to get started with email marketing? Good choice. Email is pretty darn powerful. In fact, for every dollar spent on email, businesses earn 38 dollars in return on their investment. But before you start growing your email list or sending emails, it’s important to have a plan. With a plan in place, you’ll have a better sense of what you need to do and who you need to target. According to research conducted by Content Marketing Institute, 62 percent of businesses that document their content marketing strategy consider it to be effective. In comparison,... [...]