Olivia Dello Buono says, “It’s easy to become obsessed with the latest and greatest “tricks” in email marketing: the formula for creating an effective subject line; the perfect call-to-action copy that will influence more of your subscribers; the ideal way to design an email that will bypass the spam filter.

While it’s certainly a good thing to stay on top of the latest email marketing best practices, there is one key to boosting subscriber engagement that is often overlooked.

And that’s sending valuable content your subscribers expect and want to receive from you.

But how do you know if you’re sending relevant emails? What does “valuable content” actually mean?

In this post, we’ll dive deeper into what it takes to create engaging content and how you can apply it to your emails today”.

The Secret to Writing Addictive Email Content

AWeber

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