Olivia Dello Buono says, “Growing your email list is one of the best things you can do for your business. That’s because, unlike other channels, you own your list.

Here’s what Andy Crestodina, Co-Founder of Orbit Media, has to say about it:

“Email marketing means ownership. Along with direct traffic (which is difficult to control) email marketing is the only source of traffic that isn’t coming from a company. It’s not Google. It’s not Facebook. It’s not Twitter. It’s mine.”

Think of it like this: Growing an audience on a platform like Facebook or Twitter is a lot like renting a space. You wouldn’t spend a lot of time and effort building something that wasn’t really yours. Your email list, however, is yours alone to take with you. Those subscribers opted in to your list because they want to hear from you.

But when you’re just getting started, you’re probably wondering how on earth you’re going to get people over to your list in the first place”.

The Beginner’s Guide to Growing Your Email List

AWeber

Sharing is caring