Olivia Dello Buono says, “If you want to reach the right people with the right information at the right time, email automation is a non-negotiable. In fact, 91 percent of marketers say automation is the key to their success:

“Email automation is the lifeblood to our businesses. Whether we are using a ‘Welcome Series’ for new subscribers, an invitation series for people requesting access to our products, an ascension series for transitioning a lead to a buyer…we are constantly using automation to create more touchpoint with the prospect/customer.”— Justin Rondeau, Digital Marketer

(The other nine percent? Probably haven’t tried it yet.)

Getting Started with Automation

Email automation can be used to create multiple autoresponder series, as well as robust campaigns that are triggered when an action occurs—like, when someone subscribes to your newsletter.

In fact, automated emails get 100 percent more engagement than a newsletter, with half of the work”.

A Crash Course in Email Automation