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Thursday, March 28, 2024

Archive for the 'email marketing' Category

‘Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture”. Allison Banko says, “Modifications to your marketing campaigns don’t have to be earth-shattering or high maintenance to have an impressive impact. Tiny tweaks can breed big payoffs. Dive into this MarketingSherpa case study to discover how Whirlpool’s MarketingSherpa Email Awards 2014, presented by ExactTarget, honorable mention campaign boosted clickthrough rate 42% and helped to create a test-and-learn culture — all beginning with... [...]

‘How To Set Up An Email A/B Test’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How To Set Up An Email A/B Test”. Andy Curry says, “Some of the easiest tests you can set up in your Internet marketing involve email. You would be shocked at the subtle differences in email marketing that affect profitability. As I’ve written in other articles, including “Testing Words on your Website to Gain Clients,” the one thing that can generate the most changes in profitability is testing words. In our testing experience, words have been and continue to be the top reason for profitability increases or decreases. It’s... [...]

‘Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them”. Amy Gesenhues says, “Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including personalization, social integration, mobile and customer preferences. According to the study’s findings, personalized promotional emails were shown to lift transaction rates and revenue per email six times higher than non-personalized emails. Surprisingly,... [...]

‘8 Reasons You Gotta Stop Buying Email Lists’ – HubSpot

The latest article on HubSpot blog is titled “8 Reasons You Gotta Stop Buying Email Lists”. Jesse Mawhinney says, “When you’re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. In reality, however, this practice could be the death of your credibility. And even if you find some viable leads on those lists, you can suffer some real short- and long-term issues with purchased or rented lists“. 8 Reasons You Gotta Stop... [...]

‘Which Devices Are B2C Marketing Emails Opened On?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Which Devices Are B2C Marketing Emails Opened On?”. Ayaz Nanji says, “Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink. Some 48% of opens occurred on a smartphone, and just over 16% occurred on a tablet, the analysis found. Tablet opens were up from 15% in 3Q13 and 14% in 2Q13. Although Android tablets accounted for only 1.8% of opens in 4Q13, that figure was twice as high as in the previous quarter, when they accounted... [...]

‘Your Business + Email Newsletters: How To Be A Power Couple’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Your Business + Email Newsletters: How To Be A Power Couple”. Rebekah Henson says, “February’s a month for celebrating love and partnership. So let’s talk about a very important partnership in your life. You have your business, which is important because it reflects your passions and helps you make your personal contribution to the world. And you have an email newsletter, which is important because it takes your business out on the town, talks it up and shows it off. At AWeber, we’re here to keep that partnership strong and smooth out any... [...]

‘How organizations are segmenting subscribers’ – MarketingSherpa Article

MarketingSherpa has published an article titled “How organizations are segmenting subscribers”. Daniel Burstein says, “‘ Take a look around you in the office. Is everybody exactly the same? Unless you are a penguin, the answer is likely no. As an email marketer, the question then becomes how do I treat different groups of people differently? Read this chart to see which attributes your peers use to segment subscribers“. How organizations are segmenting subscribers MarketingSherpa  [...]

‘Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014”. Alyssa Nahatis says, “Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether the people they targeted would even be interested in what they had to offer. Thankfully, the digital era has simplified the process of reaching audiences through other channels like email, social and mobile, and has provided the data necessary to know generally what that person will... [...]

‘Beginner’s Guide to Email Re-engagement Campaigns’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Beginner’s Guide to Email Re-engagement Campaigns”. Pamella Neely says, ““Practice good list hygiene.” That’s common email marketing advice many of us hear regularly. It means to do things like: Remove hard bounces after one try; Remove soft bounces after several tries; Remove subscribers who have been inactive for 12 months. Email marketers practice good list hygiene because it improves deliverability rates, and because it trims the fat from email lists. It also improves open rates and click rates. These are all good things”. Beginner’s... [...]

‘How to Use Welcome Emails to Delight Your New Blog Subscribers’ – HubSpot

The latest article on HubSpot blog is titled “How to Use Welcome Emails to Delight Your New Blog Subscribers”. Pamela Vaughan says, “You know how the associates in retail stores usually give you a friendly, “Hi! Let me know if I can help you with anything today” when you walk through the door? Sure, they say it to everyone who enters the store, but there’s just something about a friendly greeting that makes you feel appreciated. Now, if you’re like me, though, you hope that the retail associate doesn’t continue bugging you incessantly while you’re... [...]


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