This is a reminder for the Business 2 Community’s email marketing webinar. Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”. Return Path team says, “The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more: Why are my emails going to the spam folder? Why are my emails getting deferred... [...]
Archive for the 'email marketing' Category
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Change in CTA copy increases clickthrough 13%”. John Tackett says, “The “ask.” When you strip marketing down to its core, your call-to-action is arguably the most important element in your email marketing. If you get it just right with your copy, customers will give their permission with clicks, downloads, a purchase or whatever desired action is intended. Get the copy wrong, however, and a CTA is becomes “ignore-the-action” from the customer’s perspective. So what role does copy play in the success of a... [...]
The latest ‘Econsultancy’ blog post is titled “Managing email unsubscribes: best practice tips”. Christopher Ratcliff says, “No matter how well implemented your email marketing campaign is, there will always be those recipients who click on ‘unsubscribe’. Whether your subject lines are written to be as persuasive as possible, your content has been optimised to the very last character, you’ve segmented and tested to within a gigabyte of an email’s resilience, someone, somewhere will think “not these guys again” and hurl your present and future endeavours... [...]
The latest ClickZ blog post is titled “Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else”. Jessica Lee says, “Email is an important aspect of many brands’ marketing channels. TrackMaven wanted to explore what brands were up to with their email campaigns, so they examined more than 2,000 email lists and more than 93,000 emails to find out. In their study, TrackMaven looked at days and times sent, word count, headlines, imagery used, and more. Let’s have a look at the results published this week. Thursday was the most popular day to send email, while Tuesday and... [...]
The latest VerticalResponse blog post is titled “50 Unique Ideas for Your Next Email”. TheVR team says, “As a business owner, you’re juggling a lot of day-to-day to tasks and may not have time come up with ideas for your next email or promotion.We’ve put our creative noggins together to create a full year’s worth of quirky and engaging email ideas. Each month centers on a specific theme. Within that month, you’ll find four out-of-the-box email ideas for your small business. Each month also contains a marketing tip to get your creative mojo flowing. January This month celebrates... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “Email and Web top marketers’ list of most effective channels, with social on the rise”. Kassidy Keller says, “As a part of the recently released 2014 Digital Marketer: Benchmark and Trend Report, Experian Marketing Services surveyed North American marketers across nine different verticals about their marketing initiatives. Of the marketers surveyed, the large majority are marketing in multiple channels, with almost 100 percent active in email, social and Web“. Email and Web top marketers’ list of most effective... [...]
The latest ‘Econsultancy’ blog post is titled “10 case studies that show the power of email segmentation”. David Moth says, “In spite of all the advances and innovations in digital marketing, good old email remains as one of the most effective channels for driving traffic and conversions. Econsultancy’s Email Marketing Census found that just over half (55%) of respondents achieved more than 10% of their sales from email. But to really reap the benefits of email marketing businesses should also be personalising their campaigns based on user demographics and behaviours,... [...]
The latest Silverpop blog post is titled “2 Ideas for Customizing Email Content: Weather and Language Personalization”. David Pyrzenski says, “Recently, I delivered a Webinar for Retail Online Integration on personalization strategies for email campaigns. The discussion revolved around how to develop an approach for reaching customers in an individualized fashion, including the use of dynamic content for interest-relevant images, relational table content for abandonment programs, and Send Time Optimization for delivery at the right time.The nice thing is that most of these suggestions... [...]
One of the most popular autoresponder systems for internet marketers is Aweber. It’s popular because its price is reasonable, and it has a lot of capabilities to create and manage your opt-in lists easily. But it can get even easier But there are several things that are hard in Aweber, maybe even impossible for the the average marketer. That’s why David Taylor is announcing AW Auto-mate PC software today at 11 AM EDT. This new software will be a boon for any marketer who uses Aweber. It will automate these critical tasks that you may never have been able to do before: • Back up your... [...]
Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”. Return Path team says, “The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more: Why are my emails going to the spam folder? Why are my emails getting deferred for so long? How do I sign up for the Yahoo! feedback loop? Is Yahoo! still notifying... [...]