‘Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View”.
Ginny Marvin says, “It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latesttest of a grid view in the Gmail Promotions tab. The grid presents marketing emails in a “pin-like,” image-driven fashion by surfacing images within emails and displaying them right in the user’s inbox.
The images — now cached and delivered from its own servers – thanks to Google’s move at the end of last year — are displayed along with brand logos and names and the traditional email subject lines. The emphasis in the grid view, though, is on the image first, offer second“.
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