‘Gmail Turns the Inbox into a Visual Feast – What Marketers Need to Know’ – Return Path
The latest article on Return Path blog is titled “Gmail Turns the Inbox into a Visual Feast – What Marketers Need to Know”.
Tom Sather says, “For marketers, Gmail’s promotion tab has been a bit of a blessing and a curse. Today, Gmail delivers more opt-in marketing emails to the promotions tab compared to the spam folder. This has been great for businesses since the chances of people reading emails in the spam folder is slim to none. On the other hand, people reading promotional emails from certain companies and industries declined slightly after the change, but not a catastrophic decline as some predicted. In fact, highly active Gmail users read more promotional emails now than they did before the change. Today, Gmail announced the Promotion tab’s renovation from what some have called a ghetto into an upscale, luxury shopping mall. Here’s what you need to know to make sure your emails can take advantage of Gmail’s Grid View“.
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