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Friday, May 24, 2024

Archive for the 'email marketing' Category

‘Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014”. Alyssa Nahatis says, “Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether the people they targeted would even be interested in what they had to offer. Thankfully, the digital era has simplified the process of reaching audiences through other channels like email, social and mobile, and has provided the data necessary to know generally what that person will... [...]

‘Beginner’s Guide to Email Re-engagement Campaigns’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Beginner’s Guide to Email Re-engagement Campaigns”. Pamella Neely says, ““Practice good list hygiene.” That’s common email marketing advice many of us hear regularly. It means to do things like: Remove hard bounces after one try; Remove soft bounces after several tries; Remove subscribers who have been inactive for 12 months. Email marketers practice good list hygiene because it improves deliverability rates, and because it trims the fat from email lists. It also improves open rates and click rates. These are all good things”. Beginner’s... [...]

‘How to Use Welcome Emails to Delight Your New Blog Subscribers’ – HubSpot

The latest article on HubSpot blog is titled “How to Use Welcome Emails to Delight Your New Blog Subscribers”. Pamela Vaughan says, “You know how the associates in retail stores usually give you a friendly, “Hi! Let me know if I can help you with anything today” when you walk through the door? Sure, they say it to everyone who enters the store, but there’s just something about a friendly greeting that makes you feel appreciated. Now, if you’re like me, though, you hope that the retail associate doesn’t continue bugging you incessantly while you’re... [...]

‘5 Reasons Why Your Marketing Goals Suck’ – HubSpot

The latest article on HubSpot blog is titled “5 Reasons Why Your Marketing Goals Suck”. Nicole Denton says, “When you’re creating a marketing program, setting goals should be your first step. And while the vast majority of marketers know setting goals is important, the truth is, there’s a chance your goals actually suck. We’ve all been there – marketing wishes and suggestions come from all angles, from a variety of different positions in the organization. Kim in HR just heard about the latest and greatest social network and wants to know why your company isn’t on it“. 5... [...]

‘5 Email Marketing Variables You Can’t Control (But Can Outsmart)’ – HubSpot

The latest article on HubSpot blog is titled “5 Email Marketing Variables You Can’t Control (But Can Outsmart)”. Meghan Keaney Anderson says, “This month, Litmus, an email testing app, released an infographic featuring data from 3 billion email opens over the past year. The data was enlightening, though not surprising: Consumers today have many more options and far greater control over how and when they read emails. Yep, just like the rest of inbound marketing: Marketers aren’t the ones in control. That being said, there are ways we can adapt to these changes... [...]

‘Facebook: Friends’ Posts Trump Marketing Messages’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Facebook: Friends’ Posts Trump Marketing Messages”. Joe Cotellese says, “Facebook Pages are a great way to connect with your fans, but remember, at any point, Facebook can decide what to do with the content you post to your Page. Recently, Facebook tweaked the Newsfeed algorithm so that it prioritizes text posts from friends above text posts from Pages”. Facebook: Friends’ Posts Trump Marketing Messages Aweber Blog  [...]

‘Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%’ – MarketingSherpa Video

MarketingSherpa has published a video titled “Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%”. MarketingSherpa team says, “In this MarketingSherpa webinar you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%. Daniel Burstein, Director of Editorial Content, MECLABS, sat down with Paul Ramirez, Vice President of Operations, and Ryan Blomberg, Director of Engineering, both of Eventful, and discussed what made a data-driven campaign into something great.... [...]

‘How to Get Existing Leads to Do Your Email Marketing for You’ – HubSpot

The latest article on HubSpot blog is titled “How to Get Existing Leads to Do Your Email Marketing for You”. Diana Urban says, “While the days of sending a newsletter email blast to your entire marketing database are over (or should be), email marketing isn’t dead. In fact, if you do email marketing right, you can generate tons of new leads. “But I’m only emailing my existing leads,” you might say with trepidation. “How can I possibly get new leads from my email marketing?” Simple: Get your leads to do your email marketing for you by encouraging... [...]

‘Tips on writing effective marketing emails’ – ‘ITProPortal’ Blog

Matthew Sarrel has posted an article titled “Tips on writing effective marketing emails” on the ITProPortal. Sarrel says, “Promotional emails are a tricky subject – you don’t want to waste time and effort crafting and sending out a big marketing email if it’s going to fall on deaf ears. You not only need to make sure you compose the email correctly, but also ensure you’re targeting the right people in the first place. The best way to get an audience for your promotional emails or newsletter is to build a list of relevant and interested folks. Include a form on your website where people... [...]

‘Simple Optimization Tests Everyone Can Run’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Simple Optimization Tests Everyone Can Run”. John Paul Mains says, “Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce websites. But, there are so many things that even small websites can do, without an expert, to help increase the number of conversions, sales and visitor engagement“. Simple Optimization Tests Everyone Can Run Marketing Land  [...]


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