The latest ClickZ blog post is titled “How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros”. Simms Jenkins says, “The challenge for email marketers has always been to send the most effective message at the most effective time to the right group of people. For most of the past two decades, the limiting factor in this optimization was technology. It was simply too difficult to create content, segment lists, send messages at key times, and report on the numerous variations that resulted. The tools have, of course, progressed over that time, but the marketer’s... [...]
Archive for the 'email marketing' Category
The latest ClickZ blog post is titled “Custom Email Marketing Reports: A Huge Step Toward Better Results”. Justin Williams says, “The challenge for email marketers has always been to send the most effective message at the most effective time to the right group of people. For most of the past two decades, the limiting factor in this optimization was technology. It was simply too difficult to create content, segment lists, send messages at key times, and report on the numerous variations that resulted. The tools have, of course, progressed over that time, but the marketer’s vision exceeded... [...]
Return Path has released a free ebook titled “Getting started with DMARC”. The Silverpop team says, “Phishing and other email brand abuse continues to rise at a steady rate, and with the recent high-profile data breaches of Target and Neiman Marcus, consumers and brands will likely see elevated levels of malicious email in their inboxes as a result. But there is something that organizations can do as a first step to fully protecting their brands and valuable customers from email-borne threats: implement DMARC. Unfortunately implementing DMARC is easier said than done. This industry... [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: How A/B testing raised $500 million for Obama for America”. Erin Hogg says, “At Optimization Summit 2013, attendees had a chance to gain a behind-the-scenes look at the one of the biggest marketing efforts ever. The result of this effort alone generated $500 million in donations, just from the email campaign. The best part about this Summit presentation? All of the key takeaways can be applied to your own marketing efforts. The 2012 presidential election was the chance for the team at Obama for America to apply A/B... [...]
The latest ‘Econsultancy’ blog post is titled “‘Email marketing subject lines: why best practice matters”. Christopher Ratcliff says, “How hard can writing an email subject line be? Does it even matter what gets written? Surely the question of whether it gets opened or binned is down to who the sender is, or what the email contains? That’s fine when you’re emailing people you know. In fact let me just skip over to my personal email account to see what I’ve written in the subject line to my friends and family in the past week. “Hi” (as 80% of the email... [...]
The latest article on HubSpot blog is titled “How to Create a Fantastic Email Newsletter”. Ginny Soskey says, “Sending an email newsletter requires juggling a lot of moving pieces. You’ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law. (Oh, and if you mess any of it up, there’s no “redo” or “update” button.) So if you’re... [...]
Shawn Collins’ latest blog post is titled “Clickbooth Launches cb:Rewards Program”. Collins Says, “Clickbooth has announced the launch of cb:Rewards, a bonus program that will reward affiliates for running traffic through the Clickbooth Network with a variety of gifts. The cb:Rewards program allows affiliates of all levels to earn points on an ongoing basis for the volume they are already doing through the network”. Clickbooth Launches cb:Rewards Program Shawn Collins’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “Eight best practice tips for writing effective email copy”. Ornaith Killen says, “Over the past week, I have received a couple of pieces of email marketing that just didn’t read very well and it got me thinking about copywriting, and how vital it is to be done correctly. Now please don’t take this the wrong way. There was nothing exactly wrong with this particular email’s copy per-se, nothing that I could put my finger on exactly. But they just didn’t read very well and to be honest, that made me doubt the... [...]
The latest article on HubSpot blog is titled “Sales Email Tracking Is Creepy & Useless Without An Engagement Strategy”. Michael Pici says, “Marketers have been using email open and click data since the 1990s. But when we advise sales reps to use the same technology … suddenly we’re “creepily spying” on our prospects. By understanding email engagement behaviors, marketers can determine how to approach their audience with messages that are sure to resonate. Email tracking can and should be used just as effectively in sales to understand if a prospect... [...]
MarketingSherpa has released a case study titled “B2B Email Marketing: Behavior-based closeout campaign produces 808% ROI”. Allison Banko says, “When one season segues into the next, change ensues. Temperatures transform and a new set of colors, trends and fashions come out to play. Because of this, companies that market seasonal products must adapt inventories, swapping out the old for the new. This creates a dire need for these companies to move excess inventory in an economical way. Today’s B2B case study zeroes in on how MarketingSherpa Email Award winner Creative Co-Op... [...]