Ayaz Nanji says, “The number of emails arriving in subscribers’ inboxes increased by 9% between 2Q13 and 2Q14, according to a recent report from Yesmail. The overall email open rate declined 3% during the same period, most likely because of the added volume of messages. Yet the number of opens for each active subscriber actually increased 6% year-over-year (YOY). Put another way: Consumers are now getting more marketing emails than a year ago, and a higher percentage of those emails remain unopened; however, the subscribers who are engaged are opening more emails than ever. Nevertheless,... [...]

Derek S. says, “Email is one of the most used methods of communication between businesses and their consumers. To maintain consumer trust, it is critical that companies, both small and large, fortify their security on the channel in order to prevent hackers from getting into or spoofing their accounts (email’s sent from a forged sender address) and sending malware to their consumers. Agari, a provider of real-time security solutions against email cyberthreats, has released their 2014 Q2 edition of their Email TrustIndex“. Social Media Takes the Cake in New Email TrustIndex Website... [...]

Julie Knight says, “Every email marketing campaign needs social media – and integrating it into your customer database makes it even more effective. So why should you be on social media? There’s one simple reason – and another more complex one. Let’s start simple: Because your customers are. LinkedIn has over 200m active users… …Facebook has over a billion! There are 200m Twitter users, each with an average 200 followers Over half a billion messages are Tweeted daily“. How To Integrate Social Media Into Your Email Marketing Campaigns Business2Community.com  [...]

Julia Peavy says, “Are you trying to engage your inactive subscribers? Are you unsure what a successful reengagement campaign strategy looks like? Here are some insights and key takeaways from Return Path’s recent study, Email Win-Back Programs: Everyone Recommends Them, But Do They Work?   1. Over 25% of email addresses in the databases of the companies that were part of the study were classified as “inactive.” Inactive mailboxes are email accounts that haven’t been used in 30 days or more“. 7 Email Reactivation Campaign Insights Return Path  [...]

David Moth says, “One of the best ways of improving your digital marketing skills is to try and learn from the best. That’s why awards season is always a fruitful time at Econsultancy, as we receive loads of entries detailing inspirational case studies from a massive range of companies. Applications for The Digitals 2014 are currently rolling in, and to give you inspiration for your own entry I’ve rounded up some of the best email marketing case studies we received in 2013. And to find out more anout how you can get involved, read my post on 10 tips for writing a stand out awards entry... [...]

Matt Bacak does email marketing, a lot of it. He sends many millions of emails every year, up to a million per day. He has learned a lot about what works to get a higher response from marketing emails. Over a period of many years, he has honed his email process to bring in a big response every time he mails. Now, in his new training, 17 Email Income Hacks, he shares his insights based on his experimentation and split-testing. This training is delivered in video format, plus you receive the audio extracted from the video as well as a transcript in PDF form. Besides this training by Bacak, he is... [...]

Ayaz Nanji says, “Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent report from Lionbridge. Most marketers surveyed (57%) say they do customize/translate email copy for specific countries or regions, and a majority (53%) also create multiple versions of their Web links. Less than half of respondents customize images (47%), brand messaging (45%), calls-to-action (43%), and colors (19%) for specific locations”. How Marketers Handle Global Email... [...]

Chow says, “Email marketing is the best sales driver. By far, communicating with loyal subscribers through email will produce tremendous results than facebook and twitter engagements combined. If you want to increase your bottom line and grow your online business, you need to get started with EM. Many online entrepreneurs are still on the fence. They think their prospects are within their reach and can easily find them. But that’s not true. Even if you’re providing your service locally, you still need to integrate emails into your mix – it’ll make a whole lot of difference”. 3 Core... [...]

Hunter Boyle says, “We get a ton of questions about using video and email together effectively. So we asked our friends atWistia for their best tips on how to get started. Kristen Craft, Wistia’s director of partnerships (and a fellow craft beer lover), breaks it down for us in this special guest post… Cookies and milk, chips and salsa, peanut butter and jelly. Each of these things is great on its own, but when paired up, they’re so much better. The pairing process seems to almost supercharge each individual flavor. In the world of marketing, video and email are the same way. Each one... [...]

Courtney Eckerle says, “Statewide program Healthier Tennessee has the goal to inspire people to eat better, move more and quit using tobacco. To do this, the marketing team developed a “Small Starts” initiative, buoyed by behavior-triggered email sends and a “Fresh Starts” giveaway. Beginning with only the short list of coalition partners and a small subscriber base, this case study will show you how the campaign realized an email database spike of 2,400% during the initial three-month launch period“. Email Marketing: Behavior-triggered emails and corporate... [...]