‘How Marketers Handle Global Email Campaigns’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent report from Lionbridge.
Most marketers surveyed (57%) say they do customize/translate email copy for specific countries or regions, and a majority (53%) also create multiple versions of their Web links.
Less than half of respondents customize images (47%), brand messaging (45%), calls-to-action (43%), and colors (19%) for specific locations”.
MarketingProfs has published a new guide ‘A Better Way to Incentivize Customers’. The MarketingProfs team says, “Thinking about using rewards to incentivize your customers and employees? Then you’ll want to download this new guide from Tango Card. Inside, discover how companies are delighting recipients by letting them choose their own gifts and why it’s resulting […]
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