Derek S. says, “Email has been at the forefront of B2C communication for years. This all-important channel has managed to weather the constant influx of new technology and thrive. However, as the number of emails is expected to increase over the next three years, marketers are left with no choice but to figure out how to make their emails stand out from the competition. Below are five tips to help marketers improve their email engagement rates“. Social Networks & The B2B Buyer Purchase Process Website Magazine  [...]

Morgan Jacobson says, “When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you like fries with that?” and their “would you like tomake that combo a large?” Asking for a bigger sale might seem tough, especially since the customer just willingly opened their wallet, but in McDonald’s has proven that the upsell works. Sometimes all you have to do is ask. An email is the perfect opportunity to ask for the upsell when you’re running an ecommerce business. You probably don’t want to mention additional products... [...]

Return Path team says, “Return Path today announced the results of their annual Inbox Placement Benchmark Report which found that one in every six email messages sent worldwide never reaches the subscriber’s inbox. Based on a sample of nearly 500 million messages from permissioned email marketers, the report found that 11% of all email messages went missing and another 6% were delivered to subscribers’ spam or junk folders. Consistent with last year’s findings, reaching the inbox remains a significant challenge for commercial senders. Return Path found that the relative constancy... [...]

Monica Montesa says, “If you were one of the brands that scrambled a few years ago to obtain the sacred Facebook “Like” from as many fans as possible, it’s okay. You weren’t the only one. At the time, it was the most valuable social currency around. But ask yourself this: Now that you have all of those followers on Facebook, what else are you doing to turn them into fully engaged customers? While social media is a great way to interact with customers on a personal level, you can also leverage the tool to build your email subscriber list”. Converting Facebook “Likes” Into Subscribers Aweber... [...]

Ayaz Nanji says, “Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, according to a recent report from MediaRadar. Just over half (54%) of the advertisers in B2B email newsletters also buy in print, and slightly smaller proportion (47%) supplement their email newsletter campaigns with other digital buys. The report was based on an analysis conducted between March 2013 and March 2014 of 2,905 B2B email newsletters and 19,915 advertisers”. B2B Email Newsletter Advertising: Benchmarks and Trends MarketingProfs  [...]

Gabriel Gastaud says, “The daily work devoted to email marketing programs involves a lot of people and departments. Making decisions is a large part of the job, involving various tests, improvements, and learning effects required at the different stages of the email marketing funnel. Having overall visibility in order to identify the consequences of each action is key in order to ensure improvement of the whole program, and not to simply fix a small patch without understanding its effect as a whole. Key Performance Indicators help you monitor and make decisions. However, not using the correct... [...]

Julia Peavy says, “Have an email database filled with subscribers that aren’t opening or clicking? Or a database full of email addresses that aren’t active with their inbox? You’re likely suffering from Inbox Placement issues. For some time now, we’ve known that Mailbox Providers are looking at subscriber engagement to help determine where to filter a brand’s email. Not surprisingly, we work with a lot of clients to help them understand how a lack of email engagement can affect their inbox placement. Yet, many senders still don’t understand the link between... [...]

Rachael O’Higgins says, “Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it’s imperative to make sure that you say the right thing at the right time to the right person — otherwise your relationship could take a turn for the worse. When building relationships, content and context are key. The same thing applies to building relationships with the leads in your database via email marketing. Poorly written emails, mass-produced messaging, and a lack... [...]

Allie Naughton says, “Consumer testimonials. You either love them or hate them. But regardless of how you feel as a business owner, they have become an integral part of our everyday decision-making. In the mood to try a new restaurant? You turn to sites like Yelp! to read reviews. Searching for a new doctor? You make an appointment with the one your friend or neighbor recommends. We rely heavily on the input of those we trust in order to make these commonplace decisions, and the decisions people make about your product or service are no different. Your potential customers want to know that the... [...]

This is a reminder for AMA’s Email Marketing webinar scheduled on September 11. The American Marketing Association (AMA) is  hosting a webinar with Tom Sather on Thursday, September 11 at 12.00 pm CDT. The topic of the webinar is “Master Your Email Marketing: 10 Secrets from Top Retailers”. AMA team says, “You’ll learn: ​What your subscriber data is “telling” you about your email optimization strategy What steps top retailers take for best-in-class deliverability The best – and worst – email campaigns for open and read rates How mobile technology should... [...]