Brian Honigman says, “One of the concerns of business owners on Google+ is that they don’t know what content to share on their page on a regular basis. Your Google+ Page should feature original content created by your company, as well as the content from others that is of value to your audience. When sharing the content of others or curating the content from various sources, take into consideration the interests of your customer base and their specific content preferences of your audience on Google+. It’s important to share quality content with your Google+ audience because the average... [...]
Archive for the 'Content Marketing' Category
Carson Ward says, “People don’t share content that isn’t credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide”. Is Your Content Credible Enough to Share? MOZ Blog [...]
Alex Turnbull says, “The importance of using images in blogging goes far beyond “looking nice.” It’s actually deeply psychological. For one thing, your brain (and your reader’s brain) is better at processing visuals than text. In fact, 90 percent of the information that our brain gets is visual, and it processes that information 60,000 times faster than text. And visuals, when they complement your text, help your message connect: 40 percent of people will respond better to visual information than to text. Read on to learn about the eight most effective types of images, and... [...]
John Tackett says, “I have a deep respect for the marketers at nonprofits. How they deliver appeal and exclusivity to donors, in some circumstances, can potentially make or break solvency. Consequentially, I would argue testing and optimizing value proposition for nonprofits is vital. In this MarketingExperiments Blog post, we’ll take a look at an experiment from a Web Optimization Summit 2014 presentation from featured speaker Tim Kachuriak, Chief Innovation and Optimization Officer, Next After, on “selling the intangible.” Before we begin, here are some background notes on the test. Background: The... [...]
Luke Summerfield says, “They say that hindsight is always 20/20. That when we look back at where we came from we can see things we wish we would have nown or done better. This couldn’t be more accurate when I look back over the years at my content marketing efforts. But you’re in luck! I’ve outlined seven of the most important ideas I wish I would have known when I was first starting out in content marketing years ago. I hope they help you get ahead of the game. 1. Tailor to your personas A persona is a fictional representation of your ideal client. You can create different... [...]
Tal Siach says, “Content marketing is mainstream, with 90% of marketers using content to build their brands and achieve their business goals, according to the Content Marketing Institute. While it’s now widely understood that content marketing is a critical component of any marketing strategy, the most forward-thinking content marketers are experimenting with how they create, distribute and track their content’s success. That’s leading to more long-form videos as well as more interesting trends, which we’ll explore further here — micro-content and interactive apps. As marketers,... [...]
Business 2 Community is hosting a webinar with Richard Beeson on Wednesday, July 30 at 2.00 pm ET. The topic of the webinar is “How to Craft the Ideal Content Strategy for Your Facebook Page”. The ‘Business 2 Community’ team says, “There’s a time and place for everything. And on Facebook, it’s no different. In this class, leading digital marketing experts from the Facebook Marketing firm, Agorapulse, will explore the 6 types of content you should consider when creating your Facebook content strategy – from branded and product-related content to casual conversations... [...]
Christine Le says, “I’m pretty sure by now you’ve heard all about the wonders of content marketing. Maybe you’ve approached your CMO about testing the waters? Back up your reasons for switching focus from traditional marketing to inbound marketing strategies with this compilation of compelling stats of content marketing success. First, let’s lay the foundation: What is content (aka inbound) marketing? Inbound marketing strives to convert website visitors to customers through tactics that align content with customer interests, nurture these leads along conversion paths into customers,... [...]
The latest MOZ blog post is titled “Tips and Tactics for Amplifying Your Content – Whiteboard Friday”. Ben Llyod says, “Content marketing should never be approached with a “set it and forget it” mentality. It needs to be structured and shared in the right ways, and in today’s Whiteboard Friday, the folks from Add3 are here to show you what that means”. Tips and Tactics for Amplifying Your Content – Whiteboard Friday MOZ Blog [...]
The latest MOZ blog post is titled “What Content Marketers and Journalists Need to Learn from Each Other”. Dan Levy says, “Journalists spend their entire careers becoming master storytellers with impeccable integrity. Content marketers are striving to earn the trust and respect of their audiences. It’s high time they shared the tricks of their trades“. What Content Marketers and Journalists Need to Learn from Each Other MOZ Blog [...]