‘Online Optimization: Testing value prop to grow your tribe’ – ‘MarketingExperiments’ Blog
John Tackett says, “I have a deep respect for the marketers at nonprofits.
How they deliver appeal and exclusivity to donors, in some circumstances, can potentially make or break solvency.
Consequentially, I would argue testing and optimizing value proposition for nonprofits is vital.
In this MarketingExperiments Blog post, we’ll take a look at an experiment from a Web Optimization Summit 2014 presentation from featured speaker Tim Kachuriak, Chief Innovation and Optimization Officer, Next After, on “selling the intangible.”
Before we begin, here are some background notes on the test.
Background: The Heritage Foundation, a think tank located in Washington, D.C.”.
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