The latest article on ‘Marketing Land’ is titled “Why Spending Big On Extraordinary Content Marketing Is A Good Bet”. Jordan Kasteler says, “There is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what you want to. Many marketers that have found great success by spending thousands of dollars creating exclusive tools, content and videos. Though the tools themselves aren’t set up to adequately monetize their use by online visitors, thus leading to an overall loss when it comes to comparing... [...]
Archive for the 'Content Marketing' Category
The latest MOZ blog post is titled “Scaling Up the Effort: The Process Behind Great (Contracted) Content”. Mackenzie Fogelson says, “Writing great content is a lot of hard work. It’s especially difficult when you’re writing that content for clients and using contract writers. Try some of these tactics to be more efficient, work more collaboratively with your clients, and ultimately build better content on their behalf“. Scaling Up the Effort: The Process Behind Great (Contracted) Content MOZ Blog [...]
The latest ‘Econsultancy’ blog post is titled “The value of Google Authorship for your content strategy”. Shane Jones says, “In February 2011 the first Panda Google algorithm update affected search results and changed the way SEO professionals and webmasters needed to think about optimizing websites. The goal of Google Panda was to lower the rank of ‘low-quality’ websites that had thin content and increase rankings of higher quality and more authoritative websites. It was the beginning of the end of ‘SEO content’. Since then, and after more... [...]
The latest post on ‘Copyblogger’ Blog is titled “Become a Content Marketing Expert for Less Than 68 Cents a Day”. Brian Clark says, “ Now that content marketing is the mainstream way to attract and convert prospects online, you’d think that the tested and proven foundational strategies would be common knowledge by now. Unfortunately, that’s not the case. Or, viewed another way, that represents a fantastic opportunity for you. This is just one reason we built Authority, our content marketing education program and networking community: to teach what works in an easy-to-use, ongoing... [...]
Business 2 Community is hosting a webinar with Vanessa Camones on Wednesday, March 19 at 2.00 pm ET. The topic of the webinar is “The Future Of PR: Driving Growth With Relevant Content”. The ‘Business 2 Community’ team says, “The tech boom is transforming every business it touches, but it doesn’t seem to be helping a core part of the industry: Public relations for tech companies. Join the leading PR hackers and Startup Marketing Conference speakers in a candid conversation about the changes tech companies and startups need to implement today to stay relevant and drive... [...]
The latest post on ‘Copyblogger’ Blog is titled “7 Creative Proofreading Tips To Transform Your Jaggedy Draft into a Polished Post”. Stephanie Flaxman says, “ I don’t get it. When you find an article that is helpful or empathetic to your situation, you want to comment on it and share it with your friends. You probably do the same when you find an article that is offensive. What do both of those scenarios have in common? You understand the message the writer intended to convey … or at least you think you do. So chances are good that the writer proofread the piece with meticulous... [...]
The latest article on ‘MarketingProfs’ is titled “Five Content Curation Mistakes B2B Marketers Are Making”. Patricia Hume says, “Content. If you’re a B2B marketer today, the odds are good that you’ve been using it for lead generation and brand awareness. Research from the Content Marketing Institute and MarketingProfs finds that 95% of enterprise B2Bs are practicing content marketing, which means there’s a lot of content out there. And yet the demand for content has never been greater. It’s impossible for marketers to create enough original, quality material... [...]
The latest MOZ blog post is titled “3 Steps to Identify Blog Topics that are Relevant to Your Audience”. Aleyda Solis says, “If you’re reading this post right now, chances are that you have experienced this (or know someone who has): You have the deadline of a blog post coming, but you still don’t know what to write about. Sometimes you get away by writing about breaking news or a trend in your field, by doing a review of a new product or service, or by covering a recent conference or meetup that you have attended, but you can’t do this all the time. You also want to write... [...]
The latest post on ‘Copyblogger’ Blog is titled “A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs”. Henneke says, “ Phew. You’ve nearly finished your blog post. You’ve gathered your most useful tips. You look forward to your readers’ comments. This might be your best post ever. Yay! But you can’t hit “Publish” yet … you still need to write a final paragraph. You stare out of the window for inspiration. You reread your post. Nothing comes to mind“. A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs ‘Copyblogger’ Blog [...]
The latest ‘Aweber’ blog post is titled “The Biggest Secret To Killer Content Marketing With Videos”. Jason Moore says, “The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard”. The Biggest Secret To Killer Content Marketing With Videos Aweber Blog [...]