The latest TopRank blog post is titled “Essential Digital Marketing Skills for Content Marketers in 2014”. Lee Odden says, “Like many other digital marketing agencies, we’ve been on the hunt for digital and content marketing talent on a continuous basis over the past few years. Increased demand and competition are driving the need to find people with skills that can actually create impact, vs. fuzzy “potential”. Companies looking for agencies are in the same boat, challenged to find partners that can actually affect business goals. Sadly, there are few knights in shining content marketing... [...]
Archive for the 'Content Marketing' Category
The latest MOZ blog post is titled “New Study Shows Original Content Reaches More People on Facebook”. Chad Wittman says, “Facebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the “weight”) of status updates. With these changes occurring so rapidly in the news feed, many brand managers want to know how to stay on top of it all. We dug deep into the data to see what the latest change was and wanted to introduce a philosophy to stay ahead of the constant changes. We analyze and monitor this type of data for... [...]
The latest post on ‘Copyblogger’ Blog is titled “Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)”. Brian Clark says, “ Here’s a fact about content marketing that’s actually shocking. The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs (sponsored by our own New Rainmaker) is out, and it includes a number of surprising findings. Most notable is this: There remains a wide gap between the number of small business B2B marketers using content marketing (almost all of them) and those who believe their content... [...]
The latest article on ‘Marketing Land’ is titled “Content Marketers: Concrete Steps To Finding Your Brand’s Voice”. Harriet Cummings says, “Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily enough, both are used to describe shampoo. The first set – from Bed Head – positions the brand’s hair care products as expressions of a fast, exciting lifestyle; we picture ourselves strapped to a speeding motorbike, possibly while checking for split ends“. Content... [...]
The latest post on ‘Copyblogger’ Blog is titled “Here’s How Ann Handley (the World’s First Chief Content Officer) Writes”. Demian Farnworth says, “ Want a quick and dirty way to test whether your content is compelling? Show it to a teenager … and then answer these questions: Is the teenager still reading, watching, or listening after 30 seconds? One minute? Five minutes? Fifteen? Thirty? Is the teenager happy, confused, or mad? Is the teenager your child? If your own teenager is still listening after 30 minutes — and is happy about it — you created some good content“. Here’s... [...]
The latest ‘Aweber’ blog post is titled “The Biggest Secret To Killer Content Marketing With Videos”. Jason Moore says, “The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard. Here’s a taste”. The Biggest Secret To Killer Content Marketing With Videos Aweber Blog [...]
The latest article on ‘MarketingProfs’ is titled “How Often Are Marketers Creating Content?”. Ayaz Nanji says, “Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua. However, most content marketers (62%) produce at least one asset every two weeks, and 29% create multiple pieces per week. The report, was based on data from a survey of 205 content marketers, found only 4% are creating no original assets at all“. How Often Are Marketers Creating Content? MarketingProfs [...]
The latest TopRank blog post is titled “Essential Stages of Content Marketing Evolution – If You’re Not Growing, You’re Dying”. Lee Odden says, “An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and advance accordingly. With so much digital marketing advice and information on the web, it’s easy to follow along with the latest best practices. But what about 1 or 2 years from now? How valuable would it be to anticipate the challenges and opportunities beyond the current 6 or 12 months... [...]
The latest ‘Econsultancy’ blog post is titled “Five great ways to ace content marketing in Southeast Asia”. Eu Gene Ang says, “Southeast Asia’s (SEA) 155m internet users are the next goldmine for digital marketing. The region contains a young base of internet users whose time spent online is significantly above the global average, and where social networking dominates. The online population grew at a healthy 9% last year, and is expected to continue at a similar rate in 2014. Added to this, it has one of the highest levels of mobile adoption in the world. So,... [...]
The latest TopRank blog post is titled “Content Marketing With Real-World Events: Pros, Cons, Examples and Best Practices”. Nicolette Beard says, “Conferences, symposiums, summits, trade shows, roundtables and world expos. From intimate, invitation-only events to sprawling Las Vegas-style exhibit halls, most of us have attended at least one industry-specific event. While the business value has been debated off and on over the years, and it was predicted that webinars and other digital forms of online training would eventually replace live events, there is just no substitute for face time... [...]