The latest post on ‘Mashable’ is titled “The Blogger’s Meal Plan: 5 Secrets for Well-Balanced Content”. Rebecca Hiscott says, “Audience engagement is the definitive measure of a blog’s success, whether you’re blogging for a marketing firm or simply to indulge your own interests. You’ve probably watched as some posts go viral while others sit quietly in the corner. But engaging a readership doesn’t mean churning out clickable links. By all accounts, your blog needs substance. It needs to nourish your readers. LinkedIn Marketing Solutions recommends... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Business 2 Community’ is titled “Social Media Week: The Building Blocks Of Content”. Ally Greer says, “Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the ideal mindset of a brand content creator. The “building blocks of content” can be defined as the set of goals, objectives, ideas and strategies that every brand keeps in mind when creating content. These blocks stem from challenges that content marketers... [...]
The latest article on ‘Marketing Land’ is titled “Content Strategy Gets Tactical: Establishing The Content Workflow”. Rebecca Lieb says, “Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components. Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and designating someone to serve in an editorial leadership capacity. From there, you’ll want to establish a content workflow. This is the point at... [...]
‘ContentTECH’, a one-day online event dedicated to content marketing technology, is going to be hosted on Wednesday, February 26, 10.00 AM – 5.00 PM EST. ContentTECH team says, “ContentTECH is a FREE one-day event dedicated to the technology that can fuel your content marketing. Mark your calendars now and join us on February 26, 2014 from 10 AM EST – 5 PM EST and get your content marketing technology fix without ever leaving your office! ContentTECH will feature: Opening keynote presentation by Jonah Berger, Associate Professor of Marketing at the Wharton School,... [...]
The latest article on ‘MarketingProfs’ is titled “The Six Insider Secrets of Contagious Content”. Verónica Maria Jarski says, “Marketers can increase their content’s chances of going viral by making sure it includes the six drivers of contagious content: social currency, triggers, emotion, observability, practical value, and storytelling. For example, emotions play an enormous role in viral content. “People are more likely to share some content over others because the arousal—whether it be anger, awe, or humor—evokes us to pass it on,” according to the following... [...]
The latest article on ‘Business 2 Community’ is titled “Google Wants Content: How To Adjust Your SEO Strategy”. Spencer Frandsen says, “SEO strategies have to be at the heart of any business that wants to succeed in the online world in 2014. But SEO strategy means something different than it did one decade ago, five years ago, or even last year. If your SEO strategy places a great emphasis on link building, you may find that your SEO influence has waned recently. While links connecting to your content are important, it is content itself that is becoming the most important... [...]
The latest article on ‘Business 2 Community’ is titled “Content Marketing Forecast for 2014 [Infographic]”. Tim Scott says, “What is the first thing consumers do when they come across an advertisement or if they come to know about a particular product through a friend? Yes, they look for more information online. To get the best information they read about the product on a company’s website, watch videos related to that product, read reviews of others and finally they arrive at a purchase decision. In this whole process, consumers go through content like blogs, articles,... [...]
The latest ‘Aweber’ blog post is titled “Love Your Blog: 4 Essential WordPress Plugins For Content Marketing”. Rebekah Henson says, “Bloggers and WordPress. You guys go together like chocolate and peanut butter (yum!). So let’s talk about some ways to make the most of your beautiful partnership. We rounded up four of our favorite plugins to help take your content marketing to new heights. Scribe Scribe is a plugin developed by the people at Copyblogger, so you know it’s good for you and your content. Scribe analyzes your blog posts to make sure the content aligns with the rest... [...]
The latest ‘Econsultancy’ blog post is titled “The new rules of online video advertising”. Ben Davis says, “TV advertising budgets are slowly moving online. Even so, online video advertising represents about 3% of TV budgets. In 10 years the figures will look different. Perhaps 25% or 30%. Or perhaps TV will change significantly. Recent developments in online video advertising include richer formats, such as interactive ecommerce catalogues, games, dynamic location-based ads, social integration. With change occurring in the market, it feels like a good time to re-assess... [...]
MarketingProfs is hosting a free virtual conference on ‘Content Marketing’ on Friday, February 14 at 11.00 am ET. Key speakers of the conference are Michael Brenner, Andrew Davis and Jeff MacGurn. MarketingProfs team says, “Join us this Valentine’s Day and get the inspiration and know-how to create and execute a killer content marketing strategy that will leave your customers and your bottom-line feeling the love. Hear what our keynote speaker has to say about this upcoming event. Your FREE pass includes access to: 3 actionable sessions with live, interactive Q&A Exhibit... [...]