The latest article on ‘MarketingProfs’ is titled “Which Ad Channel Delivered Clicks at the Lowest Cost in 3Q13?”. Ayaz Nanji says, “Ad networks and exchanges delivered impressions, clicks, and conversions at the lowest costs of any digital advertising channels in the third quarter of 2013, according to a recent analysis by Neustar Aggregate Knowledge. As in 2Q13, exchanges and networks had average CPMs, CPAs, and CPCs lower than both portals and social media in 3Q13. Overall, costs fell in the quarter across every channel except portals, which may have had more higher-value buys (e.g.,... [...]

The latest post on ‘Mashable’ is titled “What Do Instagram Advertisers Actually Get for Their Money?”. Joshua Brustein says, “It’s been about a month since Instagram users have been subjected to ads in their feeds, and the photogenic world somehow hasn’t ended. In fact, the companies behind the ads seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy.Curalate, an outfit working with companies that want to advertise on social media, looked at all five brands included in Instagram’s first push. If nothing else, the paid ads... [...]

The latest ‘Econsultancy’ blog post is titled “Analysing your competitors through social media monitoring”. Joel Windels says, “Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned.  However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise. This article is aimed at explaining the methods that... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “5 Ways to Develop a Unique Selling Proposition″. Baer says, “A unique selling proposition, which defines your company’s unique position in the marketplace, is an often overlooked but very important element of creating a business that customers love. A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of”. 5 Ways to Develop a Unique Selling Proposition Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “Hummingbird’s Unsung Impact on Local Search”. David Mihm says, “There seems to have been a significant qualitative shift in local results since Google’s release of Hummingbird that I haven’t seen reported on search engine blogs and media outlets. Here’s my take on what’s going on and why”. Hummingbird’s Unsung Impact on Local Search MOZ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “Marketing Technologists Are The Secret Weapon Of Conversion Optimization”. Scott Brinker says, “I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and testing app-like, conversion-oriented landing pages and microsites.) While I am continually amazed by the innovative tactical ideas that people working in conversion optimization invent, regular readers of my column may note that I tend not to talk about them here. Instead, I gravitate... [...]

The latest post on ‘Copyblogger’ Blog is titled “5 Dazzling Design Examples of What’s Possible with the Genesis Framework for WordPress”. Jerod Morris says, “I am so sick of this doggone website. It had been a good 18 months since I’d updated the design. It didn’t use HTML5. It wasn’t mobile responsive. And the form and function of the site no longer fit the content as well as it could. Worst of all, it just looked … old. It felt tired. I needed a change, but I’m no coder. Nor did I want to pay for a custom design”. 5 Dazzling Design Examples of What’s Possible... [...]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Thanksgiving, Christmas, New Year: Are You Ready?”. Gail says, “I don’t know about you – but this time of the year comes much too quickly every year. In fact, I’m fairly certain that it came faster this year than it did last year! And, believe it or not – I know the same is true for you. There is solid scientific evidence that supports this statement. Very briefly . . . the perception of the passage of time is related in part to how much of your brain you use to perform your daily functions. Every year you get older... [...]

The latest post on ‘Mashable’ is titled “Andy Rubin’s Next Big Thing at Google: Robots”. Seth Firgerman says, “Forget Amazon drones; Google is working on robots that could one day deliver items to customers.The New York Times reports that Google has acquired seven robotics companies in the United States and Japan to help build a “new generation” of robots that would potentially be able to automate the electronics assembly process or even help with Google’s same-day delivery efforts”. Andy Rubin’s Next Big Thing at Google: Robots Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “Further advice on YouTube strategy for brands”. Christopher Ratcliff says, “Even after seven years of YouTube’s existence, brands still aren’t making much of a dent in the ‘YouTube 5,000’, an elite group of channels with at least 43m views each. Theoretically brands have a much greater advantage than your average YouTuber as they have more money to produce content, however according to Touchstorm’s latest study, The Touchstorm Video Index, only 74 of the YouTube 5,000 channels are from brands. In November... [...]